| 1994
|
|
|
| •
|
FPIpromotes Myriad Genetics' discovery of the first breast cancer genes (BRCA1 and 2).
|
| •
|
AClaunches Hewlett Packard's first retail desktop computer, the HP Pavillion, in conjunction with Microsoft and the launch of Windows '95.
|
| •
|
OA&Rproduces a one-hour special, "Smart Sex," for CDC that attracts a higher viewership for its time slot than any show previously aired on MTV.
|
| •
|
The results of the AIDS Clinical Trials Group (ACTG) Study 076 put pressure on the U.S. Public Health Service to issue guidelines for AZT use in pregnant women under limited circumstances.OA&Rpublicizes the unusually successful three-year, placebo-controlled study for Burroughs Wellcome.
|
|
Back to Top
|
|
| 1993
|
|
|
| •
|
O&MPRopens Philippines office.
|
| •
|
Feinstein Partners Inc.establishes Kendall Strategies, a business consulting firm dedicated to the biotechnology and healthcare industries.
|
| •
|
OA&Rcreates the "Timber Summit" for the Forest Products Labor Management Committee, which brings together individuals from all sides of the forest management issue. President Clinton attends the summit.
|
|
Back to Top
|
|
| 1992
|
|
|
| •
|
OA&Rcreates "Tap the Vote" to leverage the National Motor Voter Law for Miller Brewing Company and to encourage its employees to register to vote.
|
| •
|
B|W|Rorchestrates "Stand & Be Proud" in conjunction with David Cassidy and Sue Shiffrin. The concert unites multicultural choirs from across Los Angeles to help the city regain pride after the riots which followed the Rodney King verdict.
|
| •
|
OA&Ris retained to support Vasotec, which is our first Merck win. Merck goes on to become the firm's largest client by 1998.
|
|
Back to Top
|
|
| 1991
|
|
|
| •
|
Marcia Silvermantakes over as head of the Washington, DC office and the name is changed from Powell, Adams & Rinehart to Ogilvy, Adams & Rinehart (OA&R).
|
| •
|
Ogilvy & Mather Public Relations, Ogilvy, Adams & Rinehart and Adams & Rinehart are consolidated as a single company, called Ogilvy, Adams & Rinehart, reporting directly to WPP.
|
| •
|
O&MPRGopens Manila office.
|
| •
|
AClaunches the world's first wireless modem, "mobidem," for Ericsson in a joint campaign with Hewlett Packard.
|
| •
|
Compuserve hiresAC, and becomes its first online/Internet client.
|
| •
|
B|W|Rspearheads the closure of Biosphere 2, one of the most audacious scientific experiments ever devised.
|
| •
|
FPIlaunches Genzyme's Ceredase, the most expensive pharmaceutical ever introduced. The drug costs $250,000 annually.
|
| •
|
OA&Rinitiates a grassroots program to mobilize industry employees for the Chlorine Institute.
|
| •
|
OA&Rrepresents Chemical Bank in its merger with Manufacturers Hanover Trust.
|
| •
|
Burroughs Wellcome's Zovirax, already used for herpes and shingles, is introduced byO&MPRas the first treatment for chickenpox.
|
| 1990
|
|
|
| •
|
Ogilvy PR Group, with more than $62M in revenues and 759 employees, ranks fourth in the industry.
|
| •
|
O&MPRGopens Indonesia office.
|
| •
|
Bill Chess joins as CFO,Ogilvy & Mather PR.
|
| •
|
The firm represents both sides in the Matsushita (A&R)—MCA (PA&R) merger—one of the biggest foreign acquisitions of a U.S. company.
|
| •
|
O&MPRstages the first "Duracell International Play Exchange" for groups of children in the U.S. and Soviet Union.
|
| •
|
A&Rassists Avon in defending itself against Mary Kay's takeover attempt.
|
| •
|
A&Rsupports the American Express IPO.
|
