Issues
The 21st Century is, so far, an age of anxiety. Old and new diseases appear and spread with alarming speed, aided by intercontinental jet travel. When unforeseen events arise, government agencies charged with protecting the public health must act quickly and decisively. For several years, the Centers for Disease Control and Prevention (CDC) has turned to Ogilvy PR to help support their crises communications:  

Challenge
The American media and public seeks timely information and reassurance. The challenge is to harness the credible power of the CDC in reaching the American people.

Insight
Research has revealed CDC as one of the federal government's most credible agencies for public health information. However, in these crisis situations, the CDC had to productively educate and calm a nervous public.

Strategy
Positioning CDC's director and its scientists actually working to address these crises as a unified voice would demonstrate that the public that it is getting the most scientifically valid information and public health advice.

Campaign Ogilvy PR activities help CDC's crises communications by:
•	Supporting daily press telebriefings and web casts by CDC authorities
•	Producing video news releases, audio news releases and bites, and B-roll packages with top scientists to help the public better understand prevention and treatment measures
•	Producing radio and television public services announcements shown in affected states and areas
•	Producing television and radio satellite media towns with CDC's Director and Scientists