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National Heart, Lung
and Blood Institute
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Case Study
What's the #1 killer of women? If you answered heart disease, The Heart Truth might be the reason why.
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Campaign Timeline
View timeline of The Heart Truth campaign's achievements from the Spring of 2002 to Summer of 2004.
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Video
View video from the Red Dress Collection 2006 Fashion Show, the campaign's signature American Heart Month event.
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