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Managed press outreach and media attendance at all these functions.
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Results
B|W|R's efforts on behalf of USHV helped achieve the following:
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The Mummy Returns sold over two million units during its first six days (October 2nd-7th). As of this writing, the title is the #1 non-family VHS title this year and the #3 DVD of all time based on shipments.
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Boogeymen is a top 20-selling DVD and its biggest week won’t be reported until November (after this Halloween week). Success of the title at media augurs well for the FlixMix brand.
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USHV titles have garnered 130 print articles and items ranging from a Variety and Widescreen Review cover to The LA Times; serial coverage in the Hollywood trades Variety and the Hollywood Reporter; and online coverage from Aintitcoolnews to Cinescape. Between September 27 and October 26, at least 197 local television breaks ran on the title as well as national stories on "Entertainment Tonight," "Access Hollywood" and "E!" In one issue of Stuff magazine, there were three titles covered in three separate items. Total media impressions were in the tens of millions.
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USHV management referred to B|W|R as "they best agency they have ever had."
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