Results

American Chemistry Council:How do you build a reputation for an industry by demonstrating how essential their products are to our lives?

American Idol:How do you make a new TV reality series into an entertainment phenomenon?

BAND-AID®:How do you help an iconic brand stay relevant?

BP:How do you rebrand a group of recently merged oil companies as a unified global energy company?

Brocade :How do you turn a courageous endeavor into a message of endurance and sustainability?

CDW:Is it possible to create a platform for visibility using unique points of view?

DuPont:How do you boost brand equity and consolidate communications for a 200-year-old company?

Euronav:How do you communicate the ecological quest of a global oil-shipping company?

Hudson Highland Group:How quickly can a new brand become a respected source for compelling information?

LensCrafters:How do you transform a company’s brand image from discount retailer to a purveyor of style?

LG Electronics:How can a Korean-based electronics company known for low cost home appliances become a leader in the global electronics industry?

LG Electronics MobileComm U.S.A.:How do you cut through the clutter of cell phone publicity and raise awareness for a new text-messaging phone?

MedcoEnergi:How do you prepare a company to become a world-class industry leader?

Unilever:What can a “yummy-mummy” and her team of Comfort-eers do for a fabric softener?

Virgin America:An in-flight wedding, a star-studded entourage, and plenty of Vegas style – how else do you help a provocative airline take flight?