Feeds
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Expertise
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Companies
Cases
Expertise: 360° Brand Stewardship
Results
American Chemistry Council:How do you build a reputation for an industry by demonstrating how essential their products are to our lives?
American Idol:How do you make a new TV reality series into an entertainment phenomenon?
BP:How do you rebrand a group of recently merged oil companies as a unified global energy company?
Brocade :How do you turn a courageous endeavor into a message of endurance and sustainability?
DuPont:How do you boost brand equity and consolidate communications for a 200-year-old company?
Euronav:How do you communicate the ecological quest of a global oil-shipping company?
Hudson Highland Group:How quickly can a new brand become a respected source for compelling information?
LensCrafters:How do you transform a company’s brand image from discount retailer to a purveyor of style?
LG Electronics:How can a Korean-based electronics company known for low cost home appliances become a leader in the global electronics industry?
LG Electronics MobileComm U.S.A.:How do you cut through the clutter of cell phone publicity and raise awareness for a new text-messaging phone?
Unilever:What can a “yummy-mummy” and her team of Comfort-eers do for a fabric softener?
Virgin America:An in-flight wedding, a star-studded entourage, and plenty of Vegas style – how else do you help a provocative airline take flight?
