Furnishing the Web to Connect Consumers with AFMA Members

Winner: webaward 2002—Outstanding Web site

The American Furniture Manufacturers Association (AFMA) is the world's largest trade association dedicated to the advancement of the United States' furniture industry. To connect consumers with AFMA members, Ogilvy PR created an online channel to introduce consumers to member products.

Today consumers have a great online resource that is making the AFMA (and its members) a household name. At findyourfurniture.com, consumers can:

• Find their style by taking an interactive quiz and viewing online collections organized by style.

• Find the manufacturer that makes the furniture they want. Search by room, product, style, and price.

• Trend Watch. Users can keep a close eye on the latest trends in home furnishings and accessories!

• Downloadable tips — including shopping advice to make buying furniture and accessories easy and rewarding.

Users can also "Ask Jackie" and get a personalized response—increasing visibility for our client, Jackie Hirschhaut, as one of the nation's leading furniture experts.

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