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by Marcia Silverman
Chair, Ogilvy Public Relations Worldwide
More than a quarter century ago, David Ogilvy shaped our firm's foundation. Not only are we steeped in his philosophy, creativity and commitment to our clients and employees, but we also incorporate his legendary approach to branding in the work we do each day. We are extremely proud of this heritage and the partnerships we have forged with some of the world's leading companies and organizations, including BP, Pfizer, LG Electronics, the Centers for Disease Control and Prevention, Unilever, the American Chemistry Council and LexisNexis.
As a 29-year veteran of Ogilvy PR, I am constantly amazed and impressed by the people I work with and the qualities they possess and I am not alone. These qualities have been recognized in the industry and by our peers. From "Buzz Factor" to “Who Would you Hire in a Crisis” to "Who Would You Hire as Your Next Agency," Ogilvy ranked atop every list of PRWeek’s third Agency Excellence Survey.
Everyone at Ogilvy PR took great personal pride in our victories in WPP’s first ever WPPed Cream Awards. Given the caliber of the competition, to have won the top honor, the "Crème de la Crème" award for our corporate social responsibility work for Amararaja Batteries was truly exciting. We were also gratified to win the B2B award in the PR category for our work for Mercury Interactive.
Our dominance in the Asia-Pacific region was underscored by 23 honors in the 2007 Asia Pacific PR Awards, which included half of all "Campaign of the Year" awards and our Asia-Pacific president/CEO Christopher Graves named "PR Professional of the Year."
But our true point of difference is our people and our passion for excellence in client services. Our approach and philosophy fosters an environment that enables strategic thinking and creativity. With our staff's commitment, knowledge, drive, energy and enthusiasm, we continue to help our clients succeed.
Our commitment to client service is grounded in our tradition and is the heart of what we do and how we do it. We pride ourselves on being partners with our clients and we have developed a set of values in support of our goal that we pledge to uphold.
In our work and through our values, we are:
• Dedicated to our clients' success
• Committed to working as partners
• Determined to achieve our potential
• Passionate about our work
• Focused on providing our best thinking
• Intent upon listening and learning
• Innovative and creative
• Ethical and responsible
• Dedicated to our people
• Dedicated to our success
Please tour our site, explore our programs, review our offerings and see industry viewpoints written by our senior leaders around the world. I encourage you to contact us with your questions about Ogilvy Public Relations Worldwide and the services we provide. You can e-mail me directly at: silverman.marcia@ogilvypr.com.