Syndicate content
Social Media and Public Relations Consulting � PR Squared 2011-02-10T14:01:00Z
Updated: 1 year 13 hours ago

Quote of the Day: Strive Valiantly

Thu, 02/10/2011 - 09:01
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who [...]
Categories: Public Relations

In Memorium: Ken Olsen

Wed, 02/09/2011 - 12:54
This is a guest post by my business partner, Jim Joyal, who was lucky enough to meet former Digital Equipment CEO Ken Olsen on numerous occassions… This week, the world lost one of the most important figures in computer technology’s distinguished history… Ken Olsen, founder and CEO of Digital Equipment Corporation.  For those of you too young [...]
Categories: Public Relations

“In Social Media, Everyone Can Hear You Fart”

Thu, 02/03/2011 - 19:54
Sorry for the provocative title — there’s a method to my madness. By now you’ve surely heard about Kenneth Cole’s wayward tweet: Perhaps the worst part of the wayward tweet? Its author was no clueless intern who could be readily scapegoated; it was The Man himself, “KC,” a.k.a. Kenneth Cole. Impolitic?  Insensitive?  Dumb?  Yes, yep, yessir.  Scandalously graceless, [...]
Categories: Public Relations

Twitter Branding 101: Logo or “Face?”

Mon, 01/31/2011 - 13:40
I am still “cheating” on the blog. I am prepping for Trip #337 tomorrow and don’t have time to create a proper post… but lo! Salvation! — I noticed this email dialogue happening in real-time between a handful of my senior staff, and was delighted by the thoughtfulness they devoted to a nuanced marketing question, re: how [...]
Categories: Public Relations

Content Marketing in Action

Fri, 01/28/2011 - 11:24
I was recently cc’d on the following note to my pal C.C. Chapman, whose excellent book, CONTENT RULES (co-written with the inimitable Ann Handley), I have been linking to pretty much anytime I reference the need for killer content (see? – like that). My thanks to Daniel Evans of PRNewswire for his kind words about PR-Squared, [...]
Categories: Public Relations