comScore released its first report examining the online behavior of Internet users in Turkey, based on data from the comScore World Metrix audience measurement service. The online population of Turkey far surpasses the rest of Europe in terms of time spent and content consumed per person.Much of thi...

OgilvyOne China announced the addition of OBuzz and the Ogilvy Digital Lab to its arsenal of digital tools that will help marketers to better understand, reach and interact with Chinese consumers online and on the go.Jointly developed by OgilvyOne and Ogilvy Public Relations Worldwide, OBuzz is a po...

These IAB Best Practices are intended to help protect consumer privacy, ensure transparency for what and how data is being used, and to define consumer permissions.The purpose of this document is to provide best practices that illustrate, inform and facilitate greater adoption of the medium by defin...