Cases

Adidas:How do you turn young people on to a forgotten sport?
AMCOR:How do you get the green light from employees for implementing energy-efficient practices?
American Chemistry Council:How do you build a reputation for an industry by demonstrating how essential their products are to our lives?
American Express:How do you give American Express first-class appeal in Germany?
American Express:How can a technology update be used to re-establish brand values?
American Idol:How do you make a new TV reality series into an entertainment phenomenon?
Amerida Hess:How do you demonstrate need in the face of steadfast opposition?
Astra Zeneca:How do you prepare a patient to face and fight breast cancer?
Aveeno:How do you introduce a new beauty product into a crowded marketplace?
BAND-AID®:How do you help an iconic brand stay relevant?
BP:How do you rebrand a group of recently merged oil companies as a unified global energy company?
Brocade :How do you turn a courageous endeavor into a message of endurance and sustainability?
California Department of Education:How do you communicate to parents the importance of quality child care?
California Public Utilities Commission:How do you connect underserved populations to affordable phone access?
Carpet and Rug Institute:How do you roll out an energetic new perception of the carpet industry?
CDW:Is it possible to create a platform for visibility using unique points of view?
Center for Disease Control and Prevention | Screen for Life:How do you increase colorectal screening rates among Americans aged 50 and older?
Centers for Disease Control and Prevention | HIV at Work:How do you overcome stigma and leverage the power of business and labor in the fight against HIV/AIDS?
Citrix Online:Is there a cure for the Shrinking Holiday Syndrome?
Department of Homeland Security:How do you prepare the leaders of today for the crises of tomorrow?
DuPont:How do you boost brand equity and consolidate communications for a 200-year-old company?
Euronav:How do you communicate the ecological quest of a global oil-shipping company?
European Cervical Cancer Association:How do you gain Pan-European support for protecting Eastern European women from cervical cancer?
European Commission:How do you highlight the past, present, and future of European research?
European Commission | European Research Council:How do you help launch the next generation of research leaders in Europe?
FEMA:How do you surge awareness for a natural disaster that most homeowners and businesses believe will never impact their lives?
FreightCorp:How do you prepare a workforce for an imminent change in ownership?
HHS Pandemic Influenza:How do you convince community leaders not accustomed to responding to health crises to prepare for tomorrow’s influenza pandemic?
Hudson Highland Group:How quickly can a new brand become a respected source for compelling information?
IBM:How do you tell the story of a technology giant’s new core values to strengthen corporate culture?
LensCrafters:How do you transform a company’s brand image from discount retailer to a purveyor of style?
LG Electronics:How can a Korean-based electronics company known for low cost home appliances become a leader in the global electronics industry?
LG Electronics MobileComm U.S.A.:How do you cut through the clutter of cell phone publicity and raise awareness for a new text-messaging phone?
Lipton: Rethink the Drink:Is it possible to make a brand steeped in history hot to a new generation of tea drinkers?
London Underground:How do you keep a world class city on the move?
Louis Vuitton:How can bloggers bring a new brand message to consumers?
MedcoEnergi:How do you prepare a company to become a world-class industry leader?
Medtronic :How do you activate patients to encourage Congress to support life-saving legislation?
Microsoft:How do you elevate consumer interest in a new version of an old program?
Microsoft Vista:How do you make a global software launch relevant to Australians?
Motorola :How do you use an international soccer star to launch a luxury phone?
National Kidney Disease Education Program:How do you urge high risk Americans to talk to their doctor about chronic kidney disease?
NexCen Brands:How do you transform a company “spokescow” into an udderly fashionable icon?
Planned Parenthood California:How do you reach key voters on a shoestring budget?
Qantas:How do you convince a red kangaroo to go green?
The Heart Truth/Red Dress Project:How do you make women care about cardiovascular health — when they think it’s a "man’s disease"?
Toshiba:How do you use talk about mobility and trust to better position an industry leader?
Unilever:What can a “yummy-mummy” and her team of Comfort-eers do for a fabric softener?
University of Chicago :How do you make Washington recognize the important contributions of a university-directed research lab?
Virgin America:An in-flight wedding, a star-studded entourage, and plenty of Vegas style – how else do you help a provocative airline take flight?
Woolworths:How do you empower employees to become advocates of sustainable solutions?
WTC Health Registry:How do you get people to think about a day they would like to forget?
Xerox Office Group:How do you demonstrate to small businesses the value of color printing?

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