Beyond The Babble

Nothing Like Some New Thinking to Make Accounts Grow

Leadership Communication that Drives Results

Beyond The Babble

Bob Matha and Macy Boehm

Beyond the Babble by Bob Matha and Macy BoehmBeyond the Babble, a new book by Bob Matha and Macy Boehm, offers fresh perspectives to help keep you on the leading edge of internal communications. It provides a step-by-step approach to internal communication that delivers bottom line results (really).

Bob and Macy provide counsel to numerous Ogilvy PR clients, including CDW-a client so impressed by their thinking and work that it has endorsed the book. Participating in a variety of new business pitches and initial planning for Ogilvy PR clients, they also have their own boutique consulting firm, Basics 3.

Beyond the Babble is filled with case examples and other resources that will help you differentiate your point of view about internal communication. That means more insightful planning and exciting new business pitches. And who doesn't want that? For more about Bob, Macy and their book, click here: www.basics3.com.

A MUST READ
Greg Elliott — Senior Vice President Human Resources — Navistar

VERY PRAGMATIC AND USEFUL
Harlan Teller — Chief Knowledge Officer — Financial Dynamics

PRODUCE REAL BUSINESS RESULTS
Gary Ross — General Manager Corp Com. — CDW

SMARTLY INTEGRATES THE POWER OF MEASUREMENT
Clark Caywood — Professor — Northwestern University

RALLY AN ENTIRE ORGANIZATION FROM THE BOARD TO THE SHOP FLOOR
J. Steven Keate, President, International Truck, (ret.)

FOREWORD BY
Marcia Silverman
Chairman, Ogilvy PR

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