Communicating Corporate Responsibility

The great recession proved that Corporate Responsibility is more important than ever. As tolerance for Corporate malfeasance dropped, expectations of good corporate behavior have risen. As a result, transparency and authenticity have become vital for all companies. Gone are the days when companies can "cover up" bad news, particularly in this age of citizen journalism and social media. And, as a result of citizen journalism and social media, companies must actively engage with internal and external audiences. This CSR guide presents the case for Corporate Responsibility, and offers relevant and practical advice.

Chapters

  1. The Strategic Importance Of Communicating Corporate Responsibility
  2. Are You Sending The Right Message?
  3. The Essential Link Between Corporate Responsibility And Company Values

Complete

  1. Communicating Corporate Responsibility [PDF, 15.4MB]