Ogilvy PR’s Global Corporate Practice is comprised of over 100 staff members around the world who specialize in helping their clients achieve their business goals. Our corporate expertise includes:
• Reputation Management—We help clients create, articulate and protect their most valuable asset: their reputations with and among key constituencies to increase shareholder value, engage employees and strengthen brand loyalty. We align influencer relationship building, corporate social responsibility programs, executive visibility, media relations and issues/crisis management to reinforce core corporate brands. Services included in our reputation management expertise consist of:
o Reputation research
o C-suite positioning
o Storytelling sessions/coaching
o Thought leadership communications
o Crisis & Issues Management
o 360 Degree Influencer Management
o Digital Influence
o Citizenship/Corporate Social Responsibility
• Business-to-Business Communications (B2B)—Our B2B team helps companies who primarily target other companies as clients build their reputation in the professional space. From thought leadership communications to sales-based media relations, our teams know how to reach customers across a myriad of sectors, including aviation, financial services, chemical and gas, insurance, entertainment, legal, accounting and public sector.
• Ogilvy Financial—Ogilvy PR has a specialty group serving clients in the financial services industry. Headquartered in New York, Ogilvy Financial was created to provide financial services clients with the highest level of service and results through vertical expertise. From our deep relationships with key journalists, to our full understanding of our clients’ products and services, to motivating potential customers – we bring the knowledge and expertise necessary to address our client’s needs.
Ogilvy Financial offers deep experience in merger and acquisition communications, IPO, investor relations and financial media experience. In fact, we took 12 Chinese companies public in New York within the past year. We have supported more than 80 transactions and 75 IPOs and listings with a combined value of more than $5 trillion including experience with friendly mergers and acquisitions, spin-offs, proxy fights, management/leveraged buyouts, joint ventures and repurchases of minority interests.
• Ogilvy Impact—Ogilvy Impact specializes in internal communications, helping companies navigate change so that their employees are with them, rather than against them. And, once change is navigated successfully, then we help make those same clients a destination employer – a place where people want to work, and where they wake up every day being excited about their work.
In short, Ogilvy Impact exists to help companies meet their business objectives by strategically shaping and delivering information that drives employee behavior.
To do this, we create strategic internal communication programs and platforms that help companies move from a one- to a two-way conversation – and the support and training to help executives and managers adapt to this new conversation. We are committed to helping our clients attract and retain top tier talent, in an atmosphere that supports innovation, enthusiasm, professionalism, and commitment. Our offerings include:
o Brand Delivery
o Pursuit of specific business objectives
o Restructurings and downsizings
o Process changes
o Systems changes
o Changes in strategy or direction
o Sales campaigns
o Environmental change
o Mergers and acquisitions
o Office/business relocations
o Change in leadership
o Union negotiations
o Creating “ambassadors” for industries/companies
o Team collaboration and communication
o Communication function evolution
o Communication vehicle evolution