Personality Not Included

Personality Not Included is an entertaining and useful new marketing book written by SVP and founding member of our 360 Digital Influence group, Rohit Bhargava. It explores how the power of personality can help you to succeed in the social media era where consumers (and the media!) are demanding more authenticity. Filled with case studies and a readable style, the book has been generating dozens of rave reviews around the world including being featured on NPR, BusinessWorld (India), AdAsia, and over a hundred blogs and other sites online. If you are a current client and interested in organizing a learning session for your group or getting a review copy, please let your Ogilvy PR contact know!

Personality Not Included by Rohit BhargavaWhen was the last time you heard a business book described as fun? Personality Not Included (PNI) is a guidebook and collection of stories every businessperson, entrepreneur or consumers should read, including...

- Why a small restaurant outside Barcelona is rated "Best in the World" despite being closed 6 months of the year

- How the Death of Superman comic book series led to the rise of authenticity in marketing

- Why a small cartoon from the back of a business card is changing the corporate culture at Microsoft

And more than 100 other stories of personality from brands like Trader Joes, Timbuk2, Dyson, Bugaboo, Apple, Moleskine, Subway, Virgin America and lots more!

Here's what Carla Hendra, Chairman of Ogilvy NY, had to say about PNI:

"Finally. The roadmap to marketing in the era of social media, which we've all so desperately needed. With Personality Not Included, Rohit defines the power of brand personality in a world of instantaneous, ubiquitous storytelling AND gives marketers the practical knowledge and tools they need to transform their brands and marketing approaches with the secret weapon of personality. If there is one book I recommend every client and every agency person read right now, it's Personality Not Included."

Get an exclusive inside look at Personality Not Included:

"Do not eat iPod": Download the full introduction »

Boss Need A Personality?: Buy A Copy For Your Boss Anonymously >>

Visit the Official Book Website >>

See Rohit Speak At An Event This Fall >>

Read Rohit's Posts on the Ogilvy 360 Digital Influence Blog >>