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Kate Cronin
Global Managing Director,
Ogilvy CommonHealth Public Relations
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Written By


Kate Cronin
Global Managing Director,
Ogilvy CommonHealth Public Relations
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Heidi D'Agostino
EVP, Insights and Research,
Ogilvy Public Relations
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The June 2013 issue of Medical Marketing & Media (MM&M) features the Healthcare Marketers Trend Report 2013, which is an inaugural study conducted among U.S. healthcare executives to define the changing paradigm of the healthcare industry and its related services. Conducted with Ogilvy CommonHealth Public Relations, part of Ogilvy CommonHealth Worldwide, this article and the associated study results provide important insights into what has driven change in the industry over the last few years, as well as challenges and opportunities in the years to come – including coverage on such topics as the regulatory environment, the Affordable Care Act, Big Data, pipelines, digital media, integration, consolidation and more.