As we end the Year of the Dragon and begin the Year of the Snake, we witness a transition between two zodiac animals that share similar forms and attributes. At Ogilvy PR, we see this transition as an apt representation for what China will need to accomplish in 2013 – maintain its ambitious continuity, while bringing larger than-life expectations back down to earth through smart, practical and effective reform.
As three decades of astonishing growth subside, the question “what next?” is being asked more often and more intensely than ever. 2013 will be a tricky year for China - full of potential, and with much at stake. In our annual Chinese New Year review, we present you with a look at the economic, political and social themes currently dominating discussion in China, and offer our view on what to expect in 2013.