360 Degree Brand Stewardship

Conversations about brands happen everywhere. How can brand managers keep up?

Ogilvy PR's 360 Degree Brand Stewardship® program identifies brand influencers and creates a process for communicating to them through multiple channels — surrounding the target audience via media, public relations and word of mouth.

Cases

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How do you prepare a company to become a world-class industry leader?
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How do you help an iconic brand stay relevant?
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How do you build a reputation for an industry by demonstrating how essential their products are to our lives?
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How can a Korean-based electronics company known for low cost home appliances become a leader in the global electronics industry?
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How do you transform a company’s brand image from discount retailer to a purveyor of style?
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How quickly can a new brand become a respected source for compelling information?
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What can a “yummy-mummy” and her team of Comfort-eers do for a fabric softener?
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An in-flight wedding, a star-studded entourage, and plenty of Vegas style – how else do you help a provocative airline take flight?
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Is it possible to create a platform for visibility using unique points of view?
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