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Conversations about brands happen everywhere. How can brand managers keep up?
Ogilvy PR's 360° Brand Stewardship® program identifies brand influencers and creates a process for communicating to them through multiple channels — surrounding the target audience via media, public relations and word of mouth.
Cases 
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How do you rebrand a group of recently merged oil companies as a unified global energy company?
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How do you prepare a company to become a world-class industry leader?
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How do you transform a company’s brand image from discount retailer to a purveyor of style?
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How can a Korean-based electronics company known for low cost home appliances become a leader in the global electronics industry?
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How do you help an iconic brand stay relevant?
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How do you make a new TV reality series into an entertainment phenomenon?
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Is it possible to create a platform for visibility using unique points of view?
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How do you build a reputation for an industry by demonstrating how essential their products are to our lives?
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How quickly can a new brand become a respected source for compelling information?
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How do you communicate the ecological quest of a global oil-shipping company?
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An in-flight wedding, a star-studded entourage, and plenty of Vegas style – how else do you help a provocative airline take flight?
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How do you cut through the clutter of cell phone publicity and raise awareness for a new text-messaging phone?
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Ideas & Insights View All Ideas & Insights
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World of Warcraft’s WOM Techniques by virginia.miracle - This morning on Wired, I read about a new referral bonus for World of Warcraft players who successfully recruit new players. The genius of it?
Steve Dahllof, Managing Director
