360° Brand Stewardship

Conversations about brands happen everywhere. How can brand managers keep up?

Ogilvy PR's 360° Brand Stewardship® program identifies brand influencers and creates a process for communicating to them through multiple channels — surrounding the target audience via media, public relations and word of mouth.

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Where Should Brands Spend Their Social Media Budget? by John Bell  - Last post I proposed benchmarks for what percentage of a B2C marcom budget should be spent on social media. The next logical question is how to allocate that spend.
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360 DI Gov 2.0 Musings by Kety Esquivel  - Last week I announced the launch of the 360 DI series on Gov 2.0 and our upcoming DI Ogilvy Exchange. There has been a phenomenal response to the upcoming panel.
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TEDWomen and Workplace Femaleness by virginia.miracle  - Last week I completed my TEDWomen application.  While no application questions specifically address gender, outlining my greatest achievements or imagining how a friend might describe me in the co
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