360° Brand Stewardship

Conversations about brands happen everywhere. How can brand managers keep up?

Ogilvy PR's 360° Brand Stewardship® program identifies brand influencers and creates a process for communicating to them through multiple channels — surrounding the target audience via media, public relations and word of mouth.

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Sh*t We Say: Lessons from a Long-Tailed Meme – Part 2 by Blake Bowyer  - (Part 2? Yeah, check out Part 1.) In case you missed it, Ron Paul supporters, ASU students, and VFX artists were among those that joined the fray since my last post. The variations continue...
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Are Social Media Ethics About Actions or Intentions? by John Bell  - What is your social strategy? Are you trying to increase the amount of positive consumer generated media (CGM) for your brand or are you trying to inspire and manage brand advocacy?
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SMMS to Address Scale in 2012 by virginia.miracle  - Crossposted from my new blogging home at Spredfast.  I am thrilled to be there.  More about my new job can be found here. I am kicking off my second week of growing Spredfast’s pr...
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