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Last week I announced the launch of the 360 DI series on Gov 2.0 and our upcoming DI Ogilvy Exchange. There has been a phenomenal response to the...
Two recent posts, both in Fast Company, are a great reminder that when it comes to cultivating a company culture, sometimes it’s the little t...
Last week I completed my TEDWomen application. While no application questions specifically address gender, outlining my greatest achievements or...
When marketing on behalf of regulated industries (such as the healthcare companies that I spend the majority of my time focusing on), working withi...
There are more than 30...
If you haven’t yet seen the Emmy winning Old Spice commercials in action and haven’t quoted the Old Spice Guy at least once in conversa...
According to Comscore, over 25 million users accessed Facebook via a mobile phone in Jan 2010, a 112% year-over-year increase.
With...
Our colleagues at Parker & Partner, Ogilvy PR’s Australian Public Affairs affiliate, sent out this piece to clients after the weekendR...
Next month, the Digital Influence team will be partnering with others at Ogilvy Public Relations Worldwide to bring you an Ogilvy Exchange on Gover...
An item that clients often ask for when rolling out a campaign, is the obligatory checkbox, that says Twitter. Unfortunately, Twitter is not the gi...
An article in the New York Times last week, “What Is It About 20-Somethings?...
Last week, I attended CDC’s National Health Communication, Marketing, and Media conference in Atlanta. And whether you call it new media, social...
I came to Ogilvy 360 DI — and social media strategy — via a slightly different route than most of my colleagues. In short, I was a long...
What is “Facebook Stories”?
This July, Facebook announced that it had passed the 500 million user milestone. Along with this ann...
Dora Yin (DI, BJ) loves the new McDonald’s tray paper, which can be folded into a “Douban Radio”. This activity drives...
Location Based Services…..continue to grow. Most people have now begun to accept this. The growth of foursquare is tremendous – over 15...
Of the sectors throwing caution to the wind and making social media integral to long-term communications plans, I perceive higher...
Given the various Ogilvy Exchanges in recent months regarding the U.S. government’s use of social media in regard to promoting our nationR...