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Ogilvy PR Blogs
Aug 31, 10
360 DI Gov 2.0 MusingsPosted in: 360 Digital Influence Blog
Last week I announced the launch of the 360 DI series on Gov 2.0 and our upcoming DI Ogilvy Exchange. There has been a phenomenal response to the...
Aug 31, 10
Cultivating an attitude of gratitudePosted in: OgilvyImpact – Employee Communications
Two recent posts, both in Fast Company, are a great reminder that when it comes to cultivating a company culture, sometimes it’s the little t...
Aug 31, 10
TEDWomen and Workplace FemalenessPosted in: Marketing Environmentalism
Last week I completed my TEDWomen application. While no application questions specifically address gender, outlining my greatest achievements or...
Aug 31, 10
Grazia Street Fashion Show : la mode au coin de la ruePosted in: Questions d'influence
En attendant la Fashion Week cet automne, Grazia organisait samedi dans les jardins du Palais Royal la seconde édition de l’événement le plus...
Aug 30, 10
Navigating the Regulatory HighwayPosted in: 360 Digital Influence Blog
When marketing on behalf of regulated industries (such as the healthcare companies that I spend the majority of my time focusing on), working withi...
Aug 30, 10
Social Media and Corporate Boards: 5 Key QuestionsPosted in: Asia Digital Map
Social Media and Corporate Boards: 5 Key Questions View more presentations from 360 Digital Influence, Ogilvy PR Worldwide.
There are more than 30...
Aug 29, 10
Partage et valeurPosted in: Questions d'influence
Cette semaine est parue la 64ème édition de notre fameuse Digital Influence Newsletter. Fameuse ? Sans doute pour le petit cercle de privilégiés q...
Aug 28, 10
“Spicing” Up the Brand PersonalityPosted in: 360 Digital Influence Blog
If you haven’t yet seen the Emmy winning Old Spice commercials in action and haven’t quoted the Old Spice Guy at least once in conversa...
Aug 25, 10
Location is Now Part of the Social Graph — 3 ImplicationsPosted in: 360 Digital Influence Blog
According to Comscore, over 25 million users accessed Facebook via a mobile phone in Jan 2010, a 112% year-over-year increase.
With...
Aug 25, 10
Parker & Partners’ Australian Election Post-MortemPosted in: The Intersection
Our colleagues at Parker & Partner, Ogilvy PR’s Australian Public Affairs affiliate, sent out this piece to clients after the weekendR...
Aug 25, 10
Digital Influence Ogilvy Exchange on GovernmentPosted in: 360 Digital Influence Blog
Next month, the Digital Influence team will be partnering with others at Ogilvy Public Relations Worldwide to bring you an Ogilvy Exchange on Gover...
Aug 24, 10
Campaign Activation? Forget about Twitter, Google doesPosted in: Asia Digital Map
An item that clients often ask for when rolling out a campaign, is the obligatory checkbox, that says Twitter. Unfortunately, Twitter is not the gi...
Aug 24, 10
“Emerging Adulthood” and Social Marketing ImplicationsPosted in: Social Marketing exChange
An article in the New York Times last week, “What Is It About 20-Somethings?...
Aug 24, 10
The Push-Me Pull-You of Social MediaPosted in: Social Marketing exChange
Last week, I attended CDC’s National Health Communication, Marketing, and Media conference in Atlanta. And whether you call it new media, social...
Aug 23, 10
The Blogger’s Perspective: Avoiding Common Pitfalls During Blogger EngagementPosted in: 360 Digital Influence Blog
I came to Ogilvy 360 DI — and social media strategy — via a slightly different route than most of my colleagues. In short, I was a long...
Aug 20, 10
What is your story? Facebook likes to hear!Posted in: 360 Digital Influence Blog
What is “Facebook Stories”?
This July, Facebook announced that it had passed the 500 million user milestone. Along with this ann...
Aug 20, 10
Don’t DI-lete: A Weekly China Digital Influence UpdatePosted in: Asia Digital Map
Dora Yin (DI, BJ) loves the new McDonald’s tray paper, which can be folded into a “Douban Radio”. This activity drives...
Aug 19, 10
Locations based services boomingPosted in: Asia Digital Map
Location Based Services…..continue to grow. Most people have now begun to accept this. The growth of foursquare is tremendous – over 15...
Aug 19, 10
Social Media is Getting SchooledPosted in: 360 Digital Influence Blog
Of the sectors throwing caution to the wind and making social media integral to long-term communications plans, I perceive higher...
Aug 1, 10
Foreign Affairs on Digital StatecraftPosted in: The Intersection
Given the various Ogilvy Exchanges in recent months regarding the U.S. government’s use of social media in regard to promoting our nationR...