Ogilvy PR Blogs

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Nov 18, 08
FAQ’s about Twitter Strategy and Public Relations
Posted in: 360 Digital Influence Blog

With an audience of over 130 for last week’s Bulldog Reporter Webinar on Twitter, we had some great questions.
Here are my answers to s...

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Nov 17, 08
Twitter Strategy Blog Series #7: Media Relations & Twitter
Posted in: 360 Digital Influence Blog

“I use Twitter to follow key journalists all the time… never to pitch them.” That’s a note my colleague Luca Penati, who he...

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Nov 17, 08
The Age of Mass Digital Consumption
Posted in: Tech PR Nibbles* Blog

I’m going to paint a bit of a picture and I’d like to see if you can determine the common thread between the following:

A typica...

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Nov 17, 08
PR Measurement and the Economic Downturn
Posted in: Tech PR Nibbles* Blog

The hot topic at the moment is the uncertain economic environment - something that is rearing its head in all industri...

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Nov 17, 08
Engagement ? Implication ? Motivation ? Que souhaiter pour les salariés et pour les entreprises ?
Posted in: Questions d'influence

Quelles entreprises se sortiront le mieux de la crise actuelle ? Difficile de répondre précisément à cette question, néanmoins, en y réfléc...

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Nov 17, 08
Words of Advice to Motrin: In a Crisis, Medium Matters
Posted in: 360 Digital Influence Blog

Saturday evening, a discussion criticizing a new Motrin commercial aimed at moms exploded on Twitter.  I’m not going to rehash the entire si...

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Nov 16, 08
Recipe Comparison WOM Advice?
Posted in: Marketing Environmentalism

A friend and former colleague of mine has started a night and weekend passion project called RecipeComparison.


In...

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Nov 14, 08
Video Lovers, Let’s Call It What It Is
Posted in: 360 Digital Influence Blog

I knew I was on board with Josh Warner, the president of video syndication shop Feed Company, when he told a crowd at the WOMMA Summit that it’s...

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Nov 14, 08
Liva Las Vegas! (or WOMMA Day 1)
Posted in: 360 Digital Influence Blog

Yesterday was the first day of the annual WOMMA conference- a meeting of brands, agencies, researchers, and social media companies, who are all ded...

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Nov 13, 08
Le wiki, nouveau fruit exotique des relations agence-annonceur
Posted in: Questions d'influence

 

Le web 2.0 a fait pousser de nombreux outils...

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Nov 12, 08
Happy birthday, PRWeek!
Posted in: Tech PR Nibbles* Blog

PRWeek is turning 10 in the US and I was asked to write a brief post for their blog. You can find it here. Below the ”longer”, original version...

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Nov 12, 08
Twitter Bootcamp for PR: A Recap
Posted in: 360 Digital Influence Blog

Yesterday afternoon John Bell and I delivered “Twitter Bootcamp for PR”, a one-hour training Webinar for public relations professionals hosted...

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Nov 11, 08
It’s Enough to Make You Paranoid…
Posted in: The Intersection

From CQ…

Here’s some change that supporters of President-elect Obama may not want to see: all of the policy commitments on specific...

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Nov 10, 08
Social Media at the Unversity of Maryland
Posted in: 360 Digital Influence Blog

Last week, I hosted one in a series of round table discussions focused on public relations, social media, and academia. A packed room of students,...

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Nov 7, 08
Twitter Strategy Blog Series #6- Non-Profit and Issues Advocacy
Posted in: 360 Digital Influence Blog

Twitter can be a great tool for non-profits and issue advocacy organizations to create community and provide useful information to those...

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Nov 6, 08
Obama’s Change.gov Website Launches
Posted in: 360 Digital Influence Blog

President-elect Barack Obama wasted little time in answering critics who wondered if the campaign’s innovative use of social media would translat...

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Nov 5, 08
THE TWITTER STRATEGY BLOG SERIES #5: SALES AND PROMOTIONS
Posted in: 360 Digital Influence Blog

Let me begin with this: if you want to use Twitter solely to spam or link to your website, you don’t get Twitter. Twitter can be a really effecti...

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Nov 4, 08
BarCamp Ogilvy PR : le débrief !
Posted in: Questions d'influence

Notre premier BarCamp a eu lieu jeudi dernier à la Cantine. L’idée principale était de faire découvrir ou redécouvrir ce format original et...

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Nov 4, 08
The Twitter Strategy Blog Series #4: Event Coverage and Promotion
Posted in: 360 Digital Influence Blog

The real time ability to connect with others and share experiences makes Twitter a great platform for individuals, or companies, to use in conjunct...

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Nov 3, 08
Social Media In France
Posted in: 360 Digital Influence Blog

Last week I had the chance to participate in a BarCamp event in Paris organized by the Ogilvy team in France. I did a short presentation on social...

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