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Mitch MarksonPresident, Global Brand Marketing and CCO, Purpose Branding
212-880-5200
We've Got Magic to Do -- together!
Welcome to the global brand marketing practice at Ogilvy PR circa now!
We used to call it Consumer but now that seems so 1993.
The people who connect with brands today, don't want to be defined by consumption alone. They want to do business with brands that engage through authenticity, purpose, relevance and a bit of fun as well.
Cases 
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How can bloggers bring a new brand message to consumers?
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How do you convince a red kangaroo to go green?
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How do you introduce a new beauty product into a crowded marketplace?
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What can a “yummy-mummy” and her team of Comfort-eers do for a fabric softener?
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How do you celebrate the 50th anniversary of your childhood’s heroes?
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How do you transform a company “spokescow” into an udderly fashionable icon?
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How can a Korean-based electronics company known for low cost home appliances become a leader in the global electronics industry?
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How do you cut through the clutter of cell phone publicity and raise awareness for a new text-messaging phone?
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How do you roll out an energetic new perception of the carpet industry?
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An in-flight wedding, a star-studded entourage, and plenty of Vegas style – how else do you help a provocative airline take flight?
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How do you help an iconic brand stay relevant?
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How do you transform a company’s brand image from discount retailer to a purveyor of style?
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Ideas & Insights View All Ideas & Insights
View All Ideas & InsightsMitch MarksonPresident, Global Brand Marketing and CCO, Purpose Branding
212-880-5200
