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Our global Consumer Marketing practice focuses on strengthening the consumer relevancy of some of the world’s best-known household brands. From the kitchen cabinet to the medicine cabinet, we cover the full range of consumer products—consumer packaged goods, travel and tourism, retail, consumer health and nutrition, fashion, beauty, food, beverage and consumer technology.

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Cases    View More Cases

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  How do you celebrate the 50th anniversary of your childhood’s heroes?
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  How do you introduce a new beauty product into a crowded marketplace?
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  How do you transform a company “spokescow” into an udderly fashionable icon?
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  What can a “yummy-mummy” and her team of Comfort-eers do for a fabric softener?
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  How do you convince a red kangaroo to go green?
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  Is it possible to make a brand steeped in history hot to a new generation of tea drinkers?
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  How do you cut through the clutter of cell phone publicity and raise awareness for a new text-messaging phone?
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  How can bloggers bring a new brand message to consumers?
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  How do you conquer the fashion scene? cpz Ogilvy Public Relations was asked to draw the public’s attention to Motorola’s high class activity that took place around the Berlin Fashion Week.
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  How can a technology update be used to re-establish brand values?
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  How do you give American Express first-class appeal in Germany?
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  An in-flight wedding, a star-studded entourage, and plenty of Vegas style – how else do you help a provocative airline take flight?
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Ideas & Insights    View All Ideas & Insights

Super Bowl Ad-stravaganza, Day 2: The Good, The Bad and The Beautiful by Nikki Copas  - This blog is post number two in  WomenOlogy’s Marketing to Women Super Bowl Ad-stravaganza Recap.

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The Best And Worst Of Super Bowl Marketing Strategy 2012 by Rohit  - I couldn't help but feel sorry this year for anyone who only watches the Super Bowl ads for entertainment.

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Are Social Media Ethics About Actions or Intentions? by John Bell  - What is your social strategy? Are you trying to increase the amount of positive consumer generated media (CGM) for your brand or are you trying to inspire and manage brand advocacy?

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