Consumer Marketing

Our global Consumer Marketing practice focuses on strengthening the consumer relevancy of some of the world’s best-known household brands. From the kitchen cabinet to the medicine cabinet, we cover the full range of consumer products—consumer packaged goods, travel and tourism, retail, consumer health and nutrition, fashion, beauty, food, beverage and consumer technology.

Cases

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How do you introduce a new beauty product into a crowded marketplace?
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How can bloggers bring a new brand message to consumers?
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How can a Korean-based electronics company known for low cost home appliances become a leader in the global electronics industry?
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Barbie's 50th Anniversary
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How do you turn young people on to a forgotten sport?
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How do you roll out an energetic new perception of the carpet industry?
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How do you give American Express first-class appeal in Germany?
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How do you conquer the fashion scene? cpz Ogilvy Public Relations was asked to draw the public’s attention to Motorola’s high class activity that took place around the Berlin Fashion Week.
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What can a “yummy-mummy” and her team of Comfort-eers do for a fabric softener?
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Is it possible to make a brand steeped in history hot to a new generation of tea drinkers?
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How do you transform a company “spokescow” into an udderly fashionable icon?
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How do you transform a company’s brand image from discount retailer to a purveyor of style?
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