Survey: Social Marketing Driving Social Change

Ogilvy Public Relations, in collaboration with The Conference People, conducted a survey prior to the 2nd World Non-Profit and Social Marketing Conference to examine trends and issues of social marketing, as well as priorities for the future. More than 600 marketers, communications experts, and researchers from 40 countries convened at the Conference in Dublin, Ireland, on April 11-12, 2011. The survey, conducted among Conference participants and invitees—including representatives of leading corporations, civic organizations, academic institutions, governmental entities, and nongovernmental organizations (NGOs)—found that 84% of respondents report that they believe that social marketing is at a critical turning point in driving social change.


Social Marketing At A Critical Turning Point in Driving Social Change Across the World

The survey, conducted among Conference participants and invitees, found that 84% of respondents report that they believe that social marketing is at a critical turning point in driving social change.

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