Feeds
If ever there was a consumer decision with plentiful choices and beyond-appealing options, it would have to be in the travel and tourism industry.
With an estimated $740 billion annual spending in the U.S. alone, consumers’ choices in destinations, transportation, lodging, attractions, and products and travel services have never been greater. The communications clutter is pervasive and everyone is ponying up for consumers’ loyalty. At the end of the day, if your product or service is not on the itinerary or in the suitcase, it’s waiting “standby,” a consideration for the next trip. What’s more, shifting trends, economic influences and word-of-mouth persuasion all impact the travel and tourism industry significantly more than others.
Cases 
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What Differentiates a Country When Targeting Business and Economic Development Audiences?
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How Do You Position Brazil as a Hot Tourist Destination to Americans?
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400 Years of Dutch-American Friendship and Shared Values
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Ideas & Insights View All Ideas & Insights
View All Ideas & InsightsCheck out what we're reading and what we're thinking and how we're applying that to develop smart strategies to meet our clients' objectives.
360 DI Gov 2.0 Musings by Kety Esquivel - Last week I announced the launch of the 360 DI series on Gov 2.0 and our upcoming DI Ogilvy Exchange. There has been a phenomenal response to the upcoming panel.
Sandra Saias
