Ogilvy PR has appointed Kevin Fitzsimons as Social Media Director. He will head up the UK hub of Ogilvy Group’s influential and highly-acclaimed 360° Digital Influence network. With a focus on digital strategy and innovation, Kevin will play a central role in delivering Ogilvy PR’s UK and European social media offering.
Reporting to US-based John Bell, Ogilvy’s global 360° Digital Influence practice head, the New Zealand-born digital expert joined Ogilvy PR earlier this March.
“Our 360° Digital Influence team is constantly seeking experienced talent that provides new knowledge and perspective to our ever-growing client roster. Kevin’s experience in digital insights and strategic planning will be an invaluable contribution to Ogilvy PR clients across the entire global network. We are thrilled to have him join our team,” says John Bell, managing director of Ogilvy’s 360° Digital Influence practice.
“It’s fantastic to have Kevin on board. With his extensive first-class international brand experience and technical know-how, he’s the ideal fit for this newly created role in London.” says Ogilvy PR’s EMEA managing director Ash Coleman-Smith.
Whilst growing and leading the UK hub, Kevin will focus particularly on strategic counsel to social media clients run out of Ogilvy PR London’s office, such as IBM, Motorola and Volvo. In collaboration with the global practice network, he will help to pioneer new social media tools to continually enhance Ogilvy PR’s social marketing services palette.
“Ogilvy PR combines an integrated approach to digital communications with a depth of resource and expertise that I feel is unique in the PR industry. In my new role, I’m particularly interested in exploring how strategy can inform creativity in the use of social media, and how social media campaigns can be effectively synched with other digital disciplines,” says Kevin Fitzsimons.
Previously, Kevin helped to establish the digital PR practice at LBi, one of the UK's largest digital media and tech companies, where he developed digital campaigns for high-profile clients including Starwood Hotels, Marks & Spencer and Sony. He was also global Head of PR for mobile software company, Nimbuzz, one of the world’s fastest growing internet start-ups.
Ogilvy’s global 360° Digital Influence Practice brings together over 90 social media marketing experts that are located across the agency’s Asia Pacific, Europe, North and South America hubs. The practice’s senior team includes Word of Mouth Marketing Association (WOMMA) president John Bell and award-winning blogger Rohit Bhargava.
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Photo of Kevin Fitzsimons
- Ogilvy 360° DI Practice Blog: http://blog.ogilvypr.com/
- Ogilvy 360° DI Practice Website: http://www.ogilvypr.com/en/expertise/360-digital-influence
Ogilvy Public Relations Worldwide
Tel: +44 207 309 1027
Ogilvy Public Relations Worldwide
Tel: +44 207 309 1287
Email: eleni.kanellas @uk.ogilvypr.com
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (www.ogilvypr.com) is an integrated global marketing communications firm, with offices in more than 60 cities around the world. In its 27th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com).