Press Releases

Aida Partners Join Ogilvy Public Relations Worldwide

Milan, 14 July 2008 - Aida Partners - a Milan-based public relations company founded in 1995 - is joining the Ogilvy Public Relations Worldwide network and will be re-named Aida Partners Ogilvy PR.

“We have been working with great enthusiasm and success with Ogilvy Group in Italy and abroad for the last few months.” said President of Aida Partners, Alessandro Paciello.

“Our agency is extremely flattered to have been chosen as the Italian affiliate of a communications network with such a long history and a vibrant future as Ogilvy.”

“We especially like the Ogilvy network because of its ability to anticipate global and local trends in support of our clients in Italy and the rest of the World.”

“In Aida Partners we have found a strong partner in the Italian public relations arena. A partner that completes and reinforces our holistic approach to communication.” said Guerino Delfino, Chairman and CEO of the Ogilvy Group Italy. “In today’s world, marketing involves conversations, and I believe that Aida Partners bring an outstanding public relations offer to Ogilvy Group Italy.”

Martin Liptrot, Regional CEO EAME, Ogilvy Public Relations Worldwide, added: “I am delighted to welcome Aida Partners as the latest members of the Ogilvy family. They join a network of more than 60 countries and provide us with a strong presence in Italy. In the few short months we have been working together, they have already made a massive contribution to our existing and shared client base.”

“I know Alessandro, Gianna and Marco share our passion for excellence and it is a pleasure to have such a strong team representing Ogilvy Public Relations Worldwide in Italy.”

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About Aida Partners
Aida Partners was founded in 1995 by Alessandro and Gianna Paciello, respectively President and Vice President. In 2000 a third partner, Marco Delle Donne, joined with the role of Managing Director, and today the agency works with a staff of 30 professionals.

Among main clients: Beiersdorf, Bialetti Industrie, Bonduelle, Camst, Easyjet, FMR-ART’E’, Fondazione L. Bonduelle, Fondazione Cologni dei Mestieri d’Arte, Fondazione FMR-Marilena Ferrari, Gran Visconti Palace, Interdis, Novaterra Zeelandia, Pago, Promelec, Remington, Sanpellegrino, Skype, Syngenta, Varta.

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (www.ogilvypr.com) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 27th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com).

Contact: Rachel Singleton
Ogilvy Public Relations Worldwide
Telephone: +44 207 309 1019
Email: Rachel.Singleton@uk.ogilvypr.com