ATLANTA – June 25, 2009 – The Atlanta Convention & Visitors Bureau(ACVB) appointed Steven Rice, vice president, Ogilvy Public Relations Worldwide to its board of directors earlier this month. Rice brings with him 15 years of professional experience in tourism, entertainment and consumer communications to the board.
Rice, a resident of Midtown Atlanta is an enthusiast of area dining, events and attractions. As Vice President at Ogilvy PR, Rice heads the consumer brands practice, which includes pro bono work for the ACVB. During the last two years Ogilvy PR has assisted the Bureau on a variety of programs, such as a press tour to promote Atlanta as a destination for a “Girlfriend Getaway” and a media tour throughout the southeast to advocate summer vacations in Atlanta.
“Steve and his team at Ogilvy PR continue to be a creative and helpful partner to the ACVB,” said Mark Vaughan, executive vice president, chief sales and marketing officer, ACVB. “Steven’s knowledge of the tourism industry, consumers and the trends that connect the two have provided us with valuable insight and we’re thrilled to have him on the Board.”
Atlanta attracts more than 37 million visitors a year from around the globe. The destination appeal and superior meeting facilities make Atlanta an excellent city to visit, whether for work or for play. Through aggressive sales and marketing programs, the ACVB support’s the city’s more than $11.4 billion hospitality industry and employs more than 230,000 metro Atlantans each year.
“I’m extremely honored by this invitation,” said Steven Rice, vice president, Ogilvy Public Relations Worldwide. “Atlanta has so much to offer its guests and residents—It’s a city to be proud of. There is such a wonderful sense of community here and anything I can do to help promote Atlanta is my pleasure.”
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (www.ogilvypr.com) is an integrated global marketing communications firm, with offices in more than 70 cities around the world. We blend proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its 360 degree digital influence, consumer marketing, corporate, healthcare, technology, public affairs and social marketing practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com).
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