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Award-winning Media Leader to Head 360° Digital Influence Practice at Ogilvy PR

HONG KONG, March 10, 2009—Thomas Crampton, veteran, award-winning journalist and digital media specialist has been named Asia Pacific Regional Director of 360° Digital Influence at Ogilvy Public Relations Worldwide.

Thomas started his career in journalism 18 years ago with the International Herald Tribune and the New York Times, reporting from Asia, the US and Europe. He has worked in Asia for more than a decade as a reporter, serving as president of the both the Foreign Correspondents Clubs in Bangkok and in Hong Kong. Most recently, Crampton worked as Director of New Media and Business Development at Next Media, the publisher of Apple Daily newspaper.

The World Economic Forum named Thomas as a “Young Global Leader,” a prestigious title offered to very few worldwide, and Crampton leads sessions at the annual Davos event. Thomas is also a much sought-after speaker on social media around the world.

Thomas is also a well-followed Twitter poster and a very popular blogger at Recent interviews on his blog include fugitive former Thai Prime Minister Thaksin Shinawatra, current Thai Prime Minister Abhisit Vejjajiva, Nobel Laureate economist Joseph Stiglitz and Academy Award-winning film director Oliver Stone.

Appropriately, word of Thomas joining Ogilvy PR first came on Twitter and was confirmed on his blog. Thomas said he aims to build Ogilvy PR's digital profile and business across Asia.

"This role combines my two great passions: Asia and digital," Thomas added "I spent more than a decade reporting on Asia and the last five years immersed in digital."

“Thomas attracts brilliant, interesting people on the cutting edge and connects them in ways that generate electricity and new ideas,” observed Ogilvy PR Asia Pacific CEO Christopher Graves. “He lives, works on, and deeply understands digital and social media-- as well as the fundamental changes they are driving in media consumption and influence-- and what that means for our clients.”

Four years ago, Ogilvy PR launched its 360° Digital Influence Group out of the US (see: led by Managing Director John Bell. Since then, the 360° Digital Influence team has worked with clients such as: Lenovo; Johnson & Johnson; Ford; Adidas and dozens of others.

In Asia Pacific, Ogilvy PR has been building its community of digital specialists city by city over the past four years. “This completes our global leadership,” said Graves. “Now we have an inspirational leader in Thomas Crampton to lead this group in Asia Pacific and connect with his counterparts in North America and Europe and bring huge value to our clients looking to learn about and leverage emerging digital and social media.”

Thomas Crampton graduated from the University of Virginia, and studied at Trinity College, Dublin and at the Institut d’Etudes Politiques de Paris. He speaks English, French, Thai and is learning Mandarin Chinese.

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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world, including 25 in Asia Pacific. In its 27th year, Ogilvy PR provides strategic public relations counsel to a wide variety of clients across its specialized offerings such as: 360° Digital Influence; OgilvyHealth; OgilvyEarth; Ogilvy Financial; Ogilvy Impact Employee Communications; consumer marketing; corporate; crisis management; technology; public affairs; and social marketing. Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, For more information, please visit our Web site at