BEIJING — The Boao Forum for Asia (BFA) has appointed Ogilvy PR/Beijing as its Designated PR Partner for the 2011 Forum. This marks the fifth year in a row that Ogilvy PR has been chosen to serve the distinguished annual meeting of Asian and global leaders in government, business and academia. The four-day “Inclusive Development: Common Agenda and New Challenges”-themed event kicks off tomorrow on the island of Boao, Hainan Province at the southernmost part of China.
Commenting on the upcoming conference, Steve Dahllof, President and CEO of Ogilvy Public Relations Worldwide/Asia Pacific, said, “Over the past decade, Boao Forum for Asia has become an increasingly important Forum for business in the Asia Pacific region. This year the Forum takes on added significance as China continues to mature into a true global leader.”
Ogilvy PR was selected because of the firm's successful delivery of past Forums, strong understanding of the media landscape and recognized expertise in managing prominent, large scale events in China.
Scott Kronick, President of Ogilvy Public Relations Worldwide/North Asia, will also attend this year’s Boao Forum for Asia.
This year marks the 10th anniversary of the Boao Forum for Asia.