SAN RAFAEL, CA. – December 19, 2007 – California Closet Company, Inc., the pioneer in spatial design solutions, announced the selection of Ogilvy Public Relations Worldwide (Ogilvy PR) as its new public relations agency of record. The firm's work will focus on building a new level of awareness among key influencers and customers in broad-based consumer media and in vertical markets including home design, architecture, builders, etc.
"As we position the California Closets brand for future growth and market opportunity, we set out to find a public relations partner that not only had a keen understanding of the power of our brand but could help us create and execute a vision that is progressive, innovative, and leading," said Susan Simkins, director of marketing for California Closets. "The firm's consumer lifestyle and digital influence expertise, as well as its collaborative culture, reflects our needs of a partner."
California Closets is a world-class brand synonymous with the art of spatial design and organization. The company was established almost 30 years ago in southern California and takes pride in their ability to create functional and aesthetic pleasing spaces for the home. In 2008, the company will be launching a new marketing initiative that includes new products, a new campaign, and a website that reflect the needs of consumers today.
"California Closets is a premier brand in the home design category and beyond. It's one of those iconic brands to which many of us have an emotional connection. We look forward to working with California Closets to make them even more relevant to various generations of consumers," said James Williams, executive vice president of Ogilvy PR.
About Ogilvy PR Worldwide
Ogilvy Public Relations Worldwide is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, http://www.wpp.com). For more information, visit http://www.ogilvypr.com.
About California Closets
California Closets provides individually-designed custom storage solutions for any space. With 100 franchises worldwide, it is the largest custom storage franchise company in the world. Known for innovative product design, commitment to customers and creative solutions for any lifestyle, California Closets provides consumers more of life's most valuable commodity - time. Additional information can be found at http://www.californiaclosets.com, in their showrooms, or by calling 800.274.6754.
Ogilvy PR Worldwide
California Closets Company, Inc.