Press Releases

Case Logic Selects Ogilvy PR Worldwide

Denver Office to Manage US Public Relations Campaign

Denver, CO, September 17, 2002 — Ogilvy Public Relations Worldwide announced today that it has added Longmont, Colorado-based Case Logic, the leading worldwide marketer of lifestyle-oriented storage products, to its Denver office client roster. Case Logic (www.caselogic.com) manufactures and markets innovative storage and organization solutions for the audio, computer, photo/video, DVD and automotive markets. Case Logic will be serviced by Ogilvy PR/Denver’s Marketing Practice, which will implement a comprehensive US public relations campaign for the company. Ogilvy PR/Denver’s Marketing Practice, led by vice president Moyra Knight, continues to expand with the addition of quality clients like Case Logic.

“Case Logic selected Ogilvy PR to help us achieve top-notch visibility for our products and company among consumer audiences, which is extremely important in the ever expanding and competitive storage accessory market,” said John Rauvola, vice president of Sales, Marketing and Product Development for Case Logic. “Ogilvy PR’s extensive experience within the consumer market and brand building know-how made them a clear choice to meet our goals.”

“We are thrilled to partner with Case Logic. Ogilvy PR’s consumer expertise and Case Logic’s market leadership will make for a dynamic public relations program,” said Amy Messenger, managing director of Ogilvy PR/Denver. “Our office has experienced strong win momentum throughout 2002. Ogilvy PR/Denver continues to successfully add marquee brands, like Case Logic, to its client roster.”

Case Logic is known for creating reliable and highly functional storage accessory products that enhance everyday life. All products are backed by a lifetime warranty and are sold through dealers and distributors throughout North America, Canada, Asia and Europe.

Ogilvy PR/Denver is Colorado’s largest PR firm as ranked by the Denver Business Journal and services clients in markets ranging from technology and consumer marketing to health and medical. Ogilvy PR/Denver clients include BP Connect, Celestial Seasonings, EAS, Orange Glo, Qwest, Sun Microsystems and Xerox. In addition to Case Logic, Ogilvy PR’s Marketing Practice works with brands such as Coca-Cola, Hershey’s, Target, Unilever and the United Way.

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About Case Logic
Case Logic is the leader in innovative storage solutions with a complete line of portable and home storage accessories for compact discs, CD-ROMs, cassettes, DVDs, MiniDiscs, portable electronics, desktop ergonomics, computer accessories, camera and camcorder bags, and automotive products. Owned in partnership with Denver-based KRG Capital Partners, LLC, Case Logic distributes products worldwide and is based in Longmont, Colorado.

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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide was named “Agency of the Year” in 2000 and 2001 by The Holmes Report and PR Week respectively. Headquartered in New York, Ogilvy PR partners with clients throughout the world from its offices in 60 markets across the United States, Europe, Asia, Australia, and Africa and through global affiliate relationships as part of WPP Group, the world’s largest marketing communications company. Ogilvy PR has specialty practices in Corporate, Entertainment, Health & Medical, Marketing, Public Affairs, and Technology. Its Technology Practice operates under the Alexander Ogilvy brand; the Entertainment Practice operates under the B|W|R brand. Feinstein Kean Healthcare is the firm’s wholly owned healthcare and biotechnology subsidiary. For more information, visit the Web site at www.ogilvypr.com.