(NEW YORK, NY--March 19, 2010) The first-ever Top Ten Rankings for PR and Communications firms in Corporate Responsibility were published today in CR Magazine (found online by March 24 at www.thecro.com). The Top Ten Rankings are the first-ever to focus specifically on firms specializing in CR-related client programs and are based 100% on confidential customer satisfaction survey results.
“One key partner in the Corporate Responsibility Officer’s arsenal is the communication firm, yet CROs have almost no comparative information with which to select the best providers,” said CR Magazine CEO Elliot Clark who conducted the survey. “Hereafter, CR Magazine’s Top Ten Rankings will be the first place that CROs will turn to answer their most important sourcing questions.”
The Top Ten Ranking for PR and Communications firms was based on confidential online survey responses from customers worldwide. The surveys measured three dimensions: breadth of service, geographical reach and quality of service. It rated company performance on a five-point Likert scale from “strongly agree” to “strongly disagree.” Each answer was ascribed a point value, then totaled and averaged, with each dimension’s scores then weighted to determined overall scores.
“Firms making the Top Ten Rankings have passed a tough test of customer satisfaction,” said CR Magazine Publisher Jay Whitehead. “Their clients have completed an intense survey on their customer experience. Prospective customers who are worried about blowback from a bad provider selection will increasingly restrict their search to Top Ten Ranking companies.”
CR Magazine’s remaining issues in 2010 will feature Top Ten rankings in three other areas: Energy & Environmental Technology Providers, Governance/Risk/Compliance Providers, and Environmental Data Validation Providers.
The 2010 CR Magazine Top Ten Rankings for PR, Communications and Ad Firms were as follows:
Weber Shandwick 1
MS&L Worldwide 2
Cause Consulting 3
Ogilvy PR 4
Ruder Finn 7
Abernathy McGregor 8
RF Binder 10
About Corporate Responsibility Magazine, CRO Association and CRO Summits
20,000-subscriber Corporate Responsibility Magazine (www.crmagazine.com) is publisher of the annual 100 Best Corporate Citizens List. More than 200 large capitalization corporations and institutions are members of the Corporate Responsibility Officers Association (www.CROAssociation.org), representing 1,200+ individuals dedicated to increasing professionalization of corporate responsibility standards and practices. CROA has a formal partnership with NYSE Euronext. Corporate Responsibility Officer Summits (www.crosummit.com) are recognized worldwide as the leading events for corporate responsibility practitioners. CR Magazine, CROA and CRO Summits are managed by SharedXpertise Media LLC, with offices in Edison NJ, Cambridge UK, Brussels BE, and Singapore.
Anne-Sophie Ribault, Chief Marketing Officer, SharedXpertise Media, email@example.com, +1 973 698 4861.