February 8, 2005, Boulder, CO — CROCS™ Footwear, a new breed of shoes that provides the ultimate in comfort footwear, announced today that it has added two local agencies of record to create and execute global public relations and branding campaigns. Ogilvy PR’s consumer marketing practice will execute a comprehensive outreach campaign to bring the CROCS brand essence of function, fashion and fun to life for consumers everywhere. The Ogilvy PR Denver office will lead the client program. Tda Advertising will develop the branding strategy for CROCS in addition to advancing POP displays, product packaging and positioning within the various retail verticals.
“CROCS selected Ogilvy PR to help the company achieve top-notch visibility for its products and company among a wide range of consumer audiences, which is extremely important in the competitive apparel market,” said Tia Williams, communications manager for CROCS Footwear. “Ogilvy PR’s fashion and lifestyle brand building know-how made them a clear choice to meet our goals, particularly during this phase of rapid expansion.”
CROCS Footwear is made of a Proprietary Close Cell Resin (PCCR) that warms and softens with the body’s heat, while molding to the foot. The European styling of the orthotic heel, built-in arch support and tarsal bar position the foot for the ultimate in comfort and health. CROCS are sold in more than 1600 retail locations nationwide and come in a wide array of colors and styles. The company is ready for a rapid expansion, with distribution in 20 countries planned by late 2005.
“CROCS selected Tda Advertising to strategize our brand positioning,” said Tia Williams, communications manager for CROCS Footwear. “Tda demonstrated a clear knack for turning functional products into fun consumer brands. We also like the fact that they are based locally, but have worked internationally for other clients.”
CROCS Founders dreamed about the perfect boat shoe. They wanted function, fashion and fun in the most comfortable and functional shoe in existence. In less than two years, CROCS has become a phenomenon all its own, loved by celebrities, chefs, doctors and of course—sailors.
Hop on a boat, stroll on the beach, or walk to a meeting, and you’ll see that CROCS shoes are the most comfortable and versatile shoes you’ll ever own. CROCS shoes are made of a new breed of shoe that provides the ultimate in comfort with a space-age material that has incredible benefits. The special Proprietary Closed Cell Resin (PCCR) warms and softens with your body heat and molds to your feet. The European styling of the orthotic heel, built-in arch support, and tarsal bar position your feet for ultimate foot comfort and health. CROCS shoes are a perfect shoe for boating, diving, water sports and beach wear. They are slip-resistant and will not mark floors or boat decks. CROCS shoes are ideal for people who are on their feet all day and need comfortable and slip-resistant shoes. www.CROCS.com.
About Tda Advertising
Tda Advertising & Design, based in Boulder, Colorado, has been recognized by Ad Age’s Creativity, The One Club’s One Magazine and Shoot Magazine as one of the best small agencies in the country. Tda’s client list includes Thule, The Denver Nuggets, Izze Beverage Company, Smartwool, Fox Racing Shox, Scott Bicycles and Go Fast Energy Drink.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, social marketing, technology, public affairs and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide “2003 International Agency of the Year”; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, http://www.wpp.com/). For more information, visit our Web site at http://www.ogilvypr.com/.