The Washington, D.C. office of Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, announced today that it has been selected by CSC (NYSE: CSC), headquartered in Falls Church, Va., as its Agency of Record to enhance the company’s branding and marketing initiatives.
“CSC wanted to hire a powerhouse agency with a strong Washington presence as well as a deep global footprint,” said Guy Nielsen, CSC’s chief marketing officer. “CSC sought additional firepower for its re-branding, and we couldn’t have found a better fit – both culturally and geographically – than Ogilvy PR,” he added.
The agency will support CSC’s strategic global brand repositioning that began earlier this year, designed to clearly communicate what CSC stands for: global experience, industry-specific expertise, a collaborative approach and tenacious ingenuity. In addition, Ogilvy PR will focus on enhancing CSC’s brand recognition through a comprehensive corporate awareness campaign, positioning CSC as a thought leader in technology-enabled business solutions and services.
“In seeking client partners, we take greatest interest in companies that are leaders in their industries and rich in heritage. CSC certainly stands out in a class above others in any regard,” said Robert Mathias, managing director of Ogilvy PR’s Washington, D.C. office. “We are very excited to start work on enhancing CSC’s brand recognition.”
CSC is a global leader in providing technology-enabled solutions and services through three primary lines of business. These include Business Solutions & Services, Global Outsourcing Services and the North American Public Sector. CSC’s advanced capabilities include systems design and integration, information technology and business process outsourcing, applications software development, Web and application hosting, mission support and management consulting. Headquartered in Falls Church, Va., CSC has approximately 90,000 employees and reported revenue of $17.1 billion for the 12 months ended July 4, 2008. For more information, visit the company’s Web site at www.csc.com.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 27th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world’s largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.