WASHINGTON, DC, December 19, 2012 – SeaWeb, an international non-profit focused on driving greater public engagement on ocean health, announced today that Dr. Jennifer Scott has been selected to chair its board of directors. Dr. Scott, a specialist in strategic communications, serves as the Global Managing Director of Ogilvy Public Relations’ Strategy+Planning Group and has been a member of SeaWeb’s board of directors since 2010.
“We’re honored to have Jennifer take on the important role of chair of the board,” said Dawn M. Martin, SeaWeb President. “Jennifer is an integral member of the SeaWeb team and has brought significant creativity and communications expertise to the table. She has the managerial and fundraising experience to guide the board and the vision and innovative approach to philanthropy to help set the future direction for the organization.”
Dr. Scott has been instrumental in the guidance she has provided to SeaWeb, including helping refresh the organization’s own messaging and collaborating to produce SeaWeb’s 2011 Super Bowl commercial with renowned videographer Bob Talbot. Throughout her tenure with SeaWeb, Dr. Scott has been a leader on the board, most recently serving as chair of SeaWeb’s Fundraising Advisory Committee. The new position will take effect March 1, 2013.
“I’m honored to help chart the future of this unique and important organization,” said Dr. Scott. “Raising public consciousness about the consequences of things like ocean acidification and unsustainable fishing practices is a critical and urgent matter, and SeaWeb is on the frontline of that mission.”
A graduate of the University of KwaZulu/Natal, South Africa (BA) and Oxford University, England (Ph.D.), Dr. Scott currently is the the Global Managing Director of Ogilvy Public Relations’ (Ogilvy PR) Strategy+Planning Group and based in their New York headquarters. In that role, she has primary responsibility for a cross-disciplinary team of the agency’s most senior practitioners working to elevate strategic excellence, creativity and campaign effectiveness. Dr. Scott’s expertise in audience profiling, social trend analysis and the dynamics of behavior change helps inform her communications counsel to clients worldwide. Previously, Dr. Scott was president of StrategyOne, Edelman’s specialist research company, and has also worked at Shepardson Stern + Kaminsky and at Bozell/Sawyer Miller Group.
“Jennifer brings a special set of skills, knowledge and passion for the issue that will help to highlight SeaWeb’s distinct approach to advancing ocean conservation,” said Nicholas Haffenreffer, SeaWeb’s Treasurer. “She believes in the organization and this new role will enable her to expand upon the amazing progress we have made over the last few years,” Haffenreffer continued.
Dr. Scott will lead the SeaWeb board, which includes Nicholas Haffenreffer, principal with Torray, LLC; Alan Jones, Ph.D. aquaculture pioneer and founder of Sturgeon, S.C.E.A.; Dawn M. Martin, SeaWeb President; John Ogden, Ph.D. Professor Emeritus, Integrative Biology, University of South Florida; Nora Pouillon, renowned organic chef and owner of Restaurant Nora; and Callum Roberts, Ph.D. marine conservation biologist at University of York.
SeaWeb is the only international, nonprofit organization exclusively dedicated to using the science of communications to transform people’s relationship with the ocean. We transform knowledge into action by shining a spotlight on workable, science-based solutions to some of the most serious threats facing the ocean, such as climate change, pollution and depletion of marine life. We work collaboratively with targeted sectors to encourage market solutions, policies and behaviors that result in a healthy, thriving ocean. By informing and empowering diverse ocean voices and conservation champions, SeaWeb is creating a culture of ocean conservation. www.seaweb.orgFollow us on Facebook.com/SeaWeb.org andTwitter.com/SeaWeb_org.
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.