SINGAPORE — Healthcare company Eu Yan Sang International Limited (Eu Yan Sang) has appointed Ogilvy Public Relations Worldwide, Singapore (Ogilvy PR) as its agency of record, following a final round of pitching involving three other agencies.
Ogilvy PR will be working with the client to build strong brand recognition for Eu Yan Sang in local and regional markets, mapping out a media connectivity campaign and establishing an industry thought leadership platform.
The agency’s sound and appropriate strategies, strength of its global network, attentiveness to their clients’ needs and synergy with the Eu Yan Sang’s management teams were some of Ogilvy PR’s winning factors, said Joanna Wong, Vice President of Brand Management and Corporate Communications at Eu Yan Sang.
Commenting on the appointment, she added, “We have had a good relationship with our incumbent PR agency for more than seven years but after such a period of time, we needed new and fresh ideas. Also, our business has evolved and as we progress to take on global markets, we were looking for a PR agency with strong global connectivity and track record to support us.”
Said Ee Rong Chong, Deputy Managing Director, Ogilvy PR, “Eu Yan Sang is the largest TCM group in South East Asia and a leader in adopting a scientific approach in the production of TCM products. Our mandate is to help build and enhance their corporate reputation, create visibility for their brand through contemporary and leading edge communications."
“Eu Yan Sang is a130-year old company, steeped in tradition and history, which has stayed relevant through their unwavering ability to understand and anticipate the changing consumer needs and flexibility to evolve the business to meet these challenges. We are extremely honoured to be selected to continue to build on this tradition.”
For further information, please contact:
Long Li Yann
+65 9856 5405
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. Ogilvy PR has been operating in the Asia-Pacific Region for more than 20 years and is now the largest public relations network by any and all measures. In Singapore, Ogilvy PR is organized into five Expert Practices — Technology and Innovation /360° Digital Influence, Consumer and Social Marketing, Corporate and Finance, Ogilvy Earth and Ogilvy Health. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com
About Ogilvy & Mather
Ogilvy & Mather (www.ogilvy.com) is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a part of the WPP Group (NASDAQ: WPPGY, www.wpp.com.) For more information, visit www.ogilvy.com.