DENVER – March 11, 2013 – Ogilvy Public Relations (Ogilvy PR), an integrated, global communications firm today announced that EVOL Foods, a Boulder-based maker of made-from-scratch natural and organic frozen meals and snacks, has selected Ogilvy PR as its agency partner to implement a strategic mix of consumer brand marketing initiatives including media relations, event activations and social media programming. The account will be managed out of Ogilvy’s Denver office with support from the Los Angeles team.
Ogilvy PR will work with EVOL to craft a comprehensive public relations and social program to help increase consumer awareness, generate media coverage and build word-of-mouth buzz for the brand. The agency will also partner with EVOL to support the launch of a series of new, exciting product announcements.
“As EVOL prepares for its next stage of growth we’re excited to be partnering with Ogilvy PR to help drive brand awareness”, said EVOL COO Phil Anson. “PR has always been a focal point for EVOL, and will continue to be a strategic pillar for telling our brand story and driving trial.”
EVOL Foods is one of the fastest growing brands in the Natural/Organic category making all-natural frozen burritos, flatbreads, pizzas and entrees. The company was named one of Inc.’s fastest growing, privately-held companies in 2012. EVOL’s mission is to inspire people to care about where food comes from and how it is produced by making nutritious real food with all-natural ingredients that taste delicious. Currently, EVOL Foods can be found in retailers across the country, including: Whole Foods Market, Kroger, Safeway, Publix and Ralph’s.
“EVOL is a leading innovator in the natural food industry and the brand presents Ogilvy with many creative storytelling opportunities,” said Nathan Friedman, regional managing director of Ogilvy PR West. “We embrace founder brands and look forward to helping EVOL expand and grow in the natural food category by building a strong and effective strategic communications program.”
EVOL (ee-vuhl) Foods, based in Boulder, Colo., is changing the way the world thinks about frozen food. Philip Anson, chief operating officer, chef and founder, is very choosy about what goes into his burritos, snacks, entrees, flatbreads and pizzas: antibiotic-free chicken, pork, beef and chorizo sausage; artisan hand-tossed dough; cage-free eggs; traditionally made tortillas; herb-roasted skin-on potatoes; house-made green chilé and salsas; and numerous local and organic ingredients. There’s a lot to LOVE about EVOL. EVOL Foods is available in grocers nationwide. www.evolfoods.com
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2012, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index, named Public Affairs Consultancy of the Year by the Holmes Report, won Consumer Consultancy of the Year in Asia Pacific (Holmes Report), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fifth time in six years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.