DENVER – January 19, 2011 – Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, announced today that Examiner.com, www.examiner.com, the leading source for local content, has enlisted Ogilvy PR’s Technology Practice as its U.S. PR agency of record. Examiner.com appointed Ogilvy PR after assigning several communications projects to the firm in 2010 following a competitive agency review.
The newly expanded agency scope is two-fold: to build awareness and preference for Examiner.com with digitally and locally-minded marketers and to spotlight the high-quality local content generated by the more than 68,000 Examiner.com content contributors (called Examiners) across 240 U.S. and Canadian markets. All Examiners have editorial independence and qualified for writing content through stringent acceptance criteria. Approximately 40% of applicants are accepted to become Examiners.
Examiner.com’s local content network includes:
• More than 3,000 new articles published daily
• 90,000 articles published monthly
• An archive of 1.7M pieces of unique, consumer-generated content
“Examiner.com is unique in that we provide a platform for local influencers to write about the topics, events and everyday happenings that are most important to local communities. This makes us very attractive to both traditional advertisers and digital marketers seeking social media engagements,” said Suzie Austin, SVP of content and marketing for Examiner.com. “It was critical for us to find a communications firm who understands the evolving nature of social media engagement to help us bring our message to the marketing and business community. The Ogilvy PR team is a valued partner in guiding us on social media marketing best practices.”
Ogilvy PR Technology Practice staff based in Denver and New York manage the Examiner.com assignment and focus on conveying Examiner.com’s value proposition to the digital marketing world.
Examiner.com is the fastest-growing local content network in the U.S., and shows no signs of slowing. Comscore rankings for Examiner.com include:
• 13.6 MM unique visitors (November 2010)
• Top 100 site
• Top 20 News and Information Category
• Top 10 General news site
“Examiner.com has a great story. To PR and social media marketers, Examiner.com offers one of the only vehicles to do scalable, social media engagement. Within minutes, Examiner.com can segment thousands of consumer influencers by both geography and consumer topic of interest – from broad topics like health, family & parenting, and politics, down to specific interests like the arts in San Francisco http://www.examiner.com/cultural-events-in-san-francisco/emily-wilson,” said Amy Messenger, Managing Director of the Ogilvy PR U.S. Technology Practice. “We are passionate about the Examiner.com partnership because we believe in their vision and see the power in connecting brands with their vast network of passionate and engaged consumer content creators .”
Launched in April 2008, Examiner.com serves 240 markets across North America and is the insider source for everything local. Examiner.com feeds the passion the local community has for its favorite interests, activities and establishments by connecting them with credible and informed contributors who write and share information with the passion and insights only a local insider can provide. Examiner.com is a division of the Clarity Digital Group, LLC, wholly owned by The Anschutz Company, a Denver-based investment company with a broad array of assets in print and digital media, live sports and entertainment, hospitality, film production and exhibition, and wind energy development.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 30th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is a WPP company (NASDAQ: WPPGY, www.wpp.com) one of the world's largest communications services organizations. For more information, visit our Web site at www.ogilvypr.com.