Press Releases

FEMA’s National Exercise Division Selects Ogilvy PR and the L-3 Communications Team to Support the National Level Exercise 2010

WASHINGTON, July 23, 2009 – The Federal Emergency Management Agency (FEMA)’s National Exercise Division has selected Ogilvy Public Relations Worldwide (Ogilvy PR), a global, multi-disciplinary communications leader, and L-3 Communications’ Global Security & Engineering Solutions (L-3 GS&ES) division, an advanced security solutions and services company, to support the National Level Exercise for 2010 (NLE 2010). The teams will provide exercise support in design, development, conduct and evaluation of the multi-million dollar, 18-month effort.

The National Level Exercise, formerly known as TOPOFF, is the nation’s most comprehensive emergency preparedness exercise, testing the full range of incident-response capabilities through a variety of real-world disaster scenarios. Each NLE cycle comprises a series of exercises, training events and seminars that culminate in a week-long, full-scale exercise involving Federal, State and local emergency responders, as well as top elected and appointed officials at all levels of government, including members of the President’s Cabinet.

“Ogilvy PR is proud to have supported FEMA in this extremely important exercise program since it began in 2000,” said Robert Mathias, managing director of Ogilvy PR/Washington. “We are excited to join a new team, led by L-3 GS&ES, to continue in our efforts to help build our national and local capability to communicate essential information, should a disaster occur.”

Since the series began eight years ago, national exercises have been successfully conducted in more than 10 states and territories, or exercise venues, across the US. Most importantly, the exercise has allowed thousands of emergency responders and elected officials to practice and hone their abilities to respond to, and communicate effectively, during an emergency.

During NLE 2010, the Ogilvy PR team will develop and implement simulated media responses to the exercise “disasters” that mimic the intensity of media coverage during disaster situations and stress the abilities of top officials’ and public information officers’ to communicate effectively with the public. The team will also play a critical role in helping FEMA manage real-world media coverage of NLE 2010 and ensure Federal and State officials, Members of Congress and international observers gain a better understanding of the exercise through a live and in-person observer program.

The contract began in May of 2009.

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360˚ digital influence, corporate, technology and entertainment practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR also offers government affairs services through its subsidiary Ogilvy Government Relations. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations (NASDAQ: WPPGY, For more information, visit our Web site at