Paris, France - January 6, 2014 - Ogilvy Public Relations is renewing the Content department with the arrival of François Doux. Chosen for his background in journalism and his international experience, François will be responsible for advancing his department’s evolution and develop new offerings for Ogilvy Public Relations' clients and Ogilvy Group France.
François started his career as a journalist with Le Figaro where he covered financial news and then at the national radio RTL where he hosted a finance chronicle. He then led the development of France Bloomberg TV in London for 5 years. Prior to joining Ogilvy, he participated as a business developer for various brands at RelaxNews (news agency). In parallel, he presents a monthly series on EcoTV and BNP Paribas web TV. François is a graduate of Sciences Po Strasbourg and holds a Master of Journalism from the French Press Institute. He further enriched his experience with an MBA at HEC Paris.
"In 2007, Ogilvy PR has distinguished itself in the market by creating a center dedicated to editorial issues," commented Eric Maillard, Director of Ogilvy Public Relations. “By strengthening the head of this division with an expert who is at ease in international branding, institutional environments, French media and social media, and is likewise supported by a team that has gained the loyalty of many clients, the acceleration of the growth of our activities is underway.”
The department already produces magazines, annual reports and print and digital content for major clients among which include IBM, Nestlé, La Caissed’Epargne, ANIA, Google, WWF. In addition to the Social@Ogilvy division, the agency bestows an expertise dedicated to editorial content that has continued to grow by combining traditional with digital. Recently, the division has launched a social Content offer aiming at creating content with strong social potential and ability to measure it’s impact.
About Ogilvy Public Relations Paris
Created in 1994, Ogilvy Public Relations is part of the Ogilvy group, a member of the WPP group active in 127 countries. Directed by Eric Maillard, the agency unites a pluricultural team of 30 PR specialists among 4 branches of expertise, each under the guidance of Board Directors: Audrey Rousseau (Corporate), Charles-Antoine Colomb (Brand Marketing), Andrea Colaianni (social@Ogilvy, digital influence) and François Doux(Content). Ogilvy PR’s clients are: ANIA, BNP Paribas Leasing Solutions, Beko, Boohoo.com, Caisse d’Epargne, Chengdu, The European Commission, DuPont, Embratur (Tourism office of Brazil), Emile Henry, Euler Hermes, FIPA Tunisia, FM Global, EuropeanFunds, Genpact, Google, Institut Montaigne, Jones Day, La Poste, EuropeanParliament, Macif, Ministry of Employment, Nestlé, Proofpoint, Reed Smith, Siemens, SGI, Sony, 20th Century Fox andZebra Technologies. http://www.ogilvy-pr.fr/