13 September, 2009 - Memac Ogilvy & Mather Bahrain has been appointed by Gulf Aviation Academy (“GAA”), a fully owned subsidiary of Mumtalakat Holding Company (“Mumtalakat”), as its communications agency following a competitive pitch. The Agency will work on brand strategy, creative ideas, public relations, digital, media planning and buying.
Mr Khalil Amin, Head of Marketing and Business Development at GAA said; “Memac Ogilvy was chosen, following a rigorous selection process, for its creativity and true understanding of the organisation and the dynamic aviation industry on a regional and international scale. We look forward to working together as partners to launch GAA and build its profile worldwide.”
Ghassan Boujacli, Managing Director of Memac Ogilvy & Mather Bahrain expressed his company’s excitement about the win; “Working closely with Bahrain’s first aviation academy and taking on an active role in the growth of the aviation industry, a key driver for the economy in the Kingdom, is a unique challenge and a privilege,” he said. “It is an exciting and interesting brief that already has our 360 degree brand stewardship team relishing the prospect of working on it – this is an opportunity for us to demonstrate our capabilities as the ideal partner for Gulf Aviation Academy as the organisation makes it mark on the world.”
Gulf Aviation Academy is the first aviation academy to be based in the Kingdom of Bahrain.
Caption: (right to left) Mr. Khalil Amin, Head of Marketing and Business Development at GAA and Mr. Ghassan Boujacli, Managing Director of Memac Ogilvy & Mather Bahrain.
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About Gulf Aviation Academy (GAA):
GAA, positioned as the future of commercial aviation training, is based in the Kingdom of Bahrain to serve the needs of airlines in the region and internationally. The academy, a fully owned subsidiary of Mumtalakat, offers a comprehensive range of training programmes for all aviation staff including pilots, cabin crew and ground staff. The training facility operates 24-hours a day, seven days a week with internationally qualified training staff.
About Memac Ogilvy
Memac Ogilvy started its operation in Bahrain in 1984. The company offers advertising, public relations, direct marketing, activation, planning and creative services to a large portfolio of clients through 11 offices across the Middle East and North Africa. This wide geographical coverage, along with its group of some 450 professionals, gives the company a unique insight into different segments of the Arab markets.
For further information, please contact: Annie Shagra, Marketing, PR and Communication Manager, Gulf Aviation Academy on tel: +973 1735 7712 or firstname.lastname@example.org.