BEIJING – H-Line Ogilvy today announced its win of the digital marketing and communications business for IMAX Corporation.
The public relations agency will be responsible for formulating and executing an overall digital communications strategy to promote IMAX Corporation’s core values, history, technologies and films. The work will include planning, content creation and community management for the brand’s presence on Chinese digital platforms such as Sina Weibo, Tencent Weibo, Renren, Douban, Youku and Baidu Zone. H-Line Ogilvy will also engage with Chinese key opinion leaders to drive online and offline promotions of IMAX’s unique experience and films.
Jessie Chou, Senior Vice President of Marketing and Theater Operations for IMAX Greater China, said, “The team won us over with their rich findings gleaned from social media listening posts that were incredibly detailed and insightful. We’re excited to work with them to increase IMAX’s brand awareness in China.”
Joe Yu, Managing Director of H-Line Ogilvy, commented, “The team is thrilled to work with this iconic global brand at the forefront of entertainment technology and innovation. We’ve developed a unique digital strategy that will translate IMAX’s dramatic cinematic experience to Chinese audiences and raise its overall visibility in China.”
IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX® theatre network is among the most successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world-class cinematic presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR® technology.
The agency’s scope of service includes a one-year retainer and projects.
H-Line Ogilvy is a leading multi-disciplinary communications consultancy in China. Founded in 1994 and a member of Ogilvy Public Relations since 2002, H-Line Ogilvy has operations in Beijing and Shanghai with numerous enthusiastic and dedicated professionals. The company applies cutting edge digital innovation to develop and execute strategic programs across key practice areas including corporate branding, executive communications, corporate social responsibility, issues and crisis management, employee communications, product and consumer marketing, and digital influence, to help our clients achieve their business goals. H-Line Ogilvy serves a wide range of renowned clients across many industries including information technology, consumer technology, Internet, aviation, finance, healthcare, energy, environmental technology, nutrition, sports, and lifestyle. For more information, please visit www.h-line.com.
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you’ve never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX’s network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of June 30, 2013, there were 767 IMAX theatres (634 commercial multiplexes, 19 commercial destinations and 114 institutions) in 54 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
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