Press Releases

Howorth Communications Appoints Kieran Moore and Graham White as Joint Managing Directors

Mike Howorth Takes on Role of Chairman

Sydney, 8 September 2005 — Howorth Communications, an Ogilvy PR Worldwide Company, has announced that Kieran Moore and Graham White have been appointed joint managing directors. Mike Howorth, who has been managing director of the company for the last seven years, will remain a director of the company and takes on the new role of chairman.

“This is a very exciting announcement for us and marks a new stage in Howorth’s evolution,” said Chris Savage, managing partner of Ogilvy PR Australia. “Kieran and Graham are great PR operators, have more than 30 years combined experience and have complementary skills which make it ideal for them to share the managing director position. They have been an integral part of growing and expanding Howorth over the last few years and understand exactly how to take the business forward. The time is right for Kieran and Graham to lead Howorth into a new growth phase.”

In his new role of chairman, Mike will continue to play an active and strategic role in advising and mentoring Kieran and Graham. In addition, he will focus on developing areas which will add value to the Howorth business. Specifically, he will be looking at identifying new areas for growth; working with technology industry leaders to identify future communications challenges; identifying global best practice techniques; and product development. He will also be involved in strategic projects for Ogilvy PR which will extend the group’s footprint in Australia.

“We have an exceptionally talented team of people, great clients and strong backing from Ogilvy PR Australia and Worldwide. I am looking forward to my new role as chairman and the exciting projects we have planned for the future,” said Mike Howorth.

Howorth Communications is one of Australia’s most successful and long running communications businesses. It operates out of Sydney, has more than 36 staff and some of its clients include: Microsoft, Motorola, Toshiba Information Systems Division, Lexmark, engin, Bang & Olufsen, Citrix Systems, NCR, Hitachi Data Systems, Alcatel, and AMD.

As the new managing directors of Howorth, Kieran and Graham will streamline their responsibilities so that Kieran will focus on client services and marketing and Graham will look after finance and operations. They will both continue with their existing client and business development responsibilities.

“We are proud and excited to be taking on these new roles,” said Kieran Moore. “Graham and I work extremely well together and complement one another well in terms of our skills and experience. Howorth Communications is a great force within the Australian communications industry. We are in great shape, both in terms of our people, our services and our client base. We are looking forward to driving the next chapter in Howorth’s history.”

“Having spent over five years at Howorth I have seen the company mature from a small independent business to one that is now part of Australia’s largest PR company - Ogilvy PR,” said Graham White. “This is a huge opportunity and one that I am looking forward to. We have some exciting plans in the pipeline to take this business forward.”

For further information, please contact:
Mike Howorth, Howorth Communications: Tel: 02 8281 3822, email:, Mobile: 0418 969 467
Chris Savage, Ogilvy PR Worldwide: Tel: 02 8281 3231, email:, Mobile: 0404 012 266
Kieran Moore, Howorth Communications: Tel: 02 8281 3835, email:, Mobile: 0415 335 057
Graham White, Howorth Communications: Tel: 02 8281 3808, email:, Mobile: 0404 840 533

About Graham White
Graham joined Howorth Communications in 2000 with more than ten years’ management and communications experience gained in the UK. He held a number of positions with UK-based directories giant, Yellow Pages, and one of the UK’s leading independent consumer and business technology PR consultancies, Companycare Communications.

At Companycare Graham helped develop an IT practice and managed a number of multi-national IT and telecommunications clients in Europe, the Middle East and Africa. He managed both international and pan-regional media campaigns, either directly from the UK or via a network of local agencies. Clients included Motorola, GSM Association, Psion and Eicon Technology.

At Howorth, Graham has directed communications programs covering strategy development and implementation for major technology clients including AMD, BMC Software, Borland Software, Citrix Online, D-Link, EMC, Genesys Telecommunications, HDS, Lexmark, Manugistics, Microsoft, NCR, Network Appliance, RSA Security, Senetas, Teradata and VERITAS Software. He also established and managed a pan-Asian network for both Borland and Lexmark. As joint managing director, in addition to his client and business development responsibilities, Graham looks after finance and operations.

Graham’s strengths include his determination and commitment to delivering highly effective PR campaigns and getting the job done. He has an approach that is truly professional and his popularity with clients, the media, staff and key stakeholders has helped generate impressive results. Graham has a first-class Bachelor of Arts Honours degree in Public Relations from Bournemouth University in England.

About Kieran Moore
Kieran joined Howorth Communications in 2003 and has almost 20 years’ experience in public relations covering strategy development and implementation, reputation and crisis management and corporate positioning for business-to-business organisations as well as PR strategies for consumer focused companies, both in the UK and Australia. Prior to becoming Managing Director, Kieran was Client Services Director and, together with her work on her client programmes, was responsible for business development and new products and services.

Prior to joining Howorth, Kieran served on the board of London-based Firefly Communications for eight years. She joined the company in 1992 when it had a staff of 25 and when she left in 2002 it had grown to more than 100 people, with offices in England, Scotland, France and Germany. Firefly was awarded Consultancy of the Year (UK) in 2000.

Kieran has directed award-winning programmes in four major areas: technology (Microsoft Corporation, Toshiba, Fujitsu Services, Oracle Corporation, Apple Computer, Sema Group plc); telecoms (Motorola, Alcatel, Avaya, Hutchison 3G, Cable&Wireless, Mitel Telecom); media (CNN, Conde Naste and IPC) and consultancy (Deloitte Consulting and Andersen).

Prior to moving to the UK, Kieran was an account director with Communication Solutions Australia where she worked on the Apple Computer and Australia Telecom accounts. She also spent three years working for one of Australia’s largest charities for children and young adults with disabilities.

Kieran is currently responsible for strategic level communication services as well as the development of new value-added services that will enhance Howorth’s clients’ reputations. She has a Bachelor of Arts in Communications (PR/Journalism) degree from Charles Sturt University.

About Howorth Communications
Howorth Communications, the technology communication arm of Ogilvy Public Relations Australia, is the leading technology PR consultancy in Australia. Founded in 1993 and based in Sydney, Howorth provides business-to-business, business-to-consumer and corporate public relations for technology-driven companies. Our clients are leaders in digital lifestyle, services, hardware, software and telecommunications. In September 2004, Howorth established its digital lifestyle group to address an increasingly consumer-driven convergence of computer technology, digital entertainment and home innovation and the many new communication challenges in this area.

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, social marketing, technology, public affairs and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide “2003 International Agency of the Year”; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, For more information, visit our Web site at