Chicago, IL, November 19, 2003 — Ogilvy Public Relations Worldwide announced today it has been selected as corporate agency of record for Hudson Highland Group, Inc. (NASDAQ: HHGP), one of the world’s leading executive search, specialty staffing and human resource consultancies.
“Following an extensive agency review, Ogilvy PR was our clear choice as the firm that will help us meet our brand-building objectives,” said Rick Gray, vice president of marketing. “The firm’s deep knowledge of brand positioning and experience leveraging intellectual capital to build strong brands is ideally suited for what we need in an agency.”
Ogilvy PR will partner with Hudson Highland Group to develop a strategic branding campaign to further develop the company’s position in the marketplace. Program components will involve multiple marketing initiatives, including corporate public and investor relations, executive communications, practice area positioning campaigns and other brand-building initiatives.
“Hudson Highland Group’s new status as an independent public company and unique business model will require the implementation of a strategic marketing communications program to successfully build the company’s brand and enhance its emerging leadership positioning,” said Brad Wilks, managing director of Ogilvy PR. “We are extremely pleased to partner with them, and to be leveraging our branding expertise and deep experience in supporting professional services clients.”
Senior Vice President Betsy Neville, will lead the multi-office, cross-practice account.
About Hudson Highland Group, Inc.
Hudson Highland Group offers a full spectrum of retained executive search, specialty staffing and related human resource consulting solutions worldwide. As an independent, publicly traded $1 billion company, Hudson Highland Group employs approximately 4,000 professionals serving clients in nearly 30 countries through its Highland Partners search and Hudson Global Resources staffing divisions. More information about Hudson Highland Group is available at www.hhgroup.com.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 24th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), health & medical, social marketing, technology, public affairs, government relations and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International Agency of the Year; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, the world’s largest marketing communications company (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.