LONDON, 19 February 2009 – Following a global competitive selection process, Infortrend, the Taiwanese provider of networked storage solutions, selected Ogilvy Public Relations Worldwide (Ogilvy PR) as its new global agency of record. Ogilvy PR’s London office starts 2009 with a key technology retainer win following a new business drive that is building on the agency’s global network force and London’s strength as a hub in the European region.
Ogilvy PR will help Infortrend to develop consistent global messaging as well as build the PR infrastructure outside Taiwan in preparation for key product launches in 2009.
Following the pitch, Ogilvy PR was engaged on a project last December to promote Infortrend’s collaboration with animation studio Framestore on Universal Studios’ animated feature film The Tale of Despereaux.
“Ogilvy PR’s creative approach to technology PR is like a breath of fresh air and the team convinced us with their originality and enthusiasm, along with their broadcast and digital abilities. Working with them on The Tale of Despereaux project was the testing ground that paved the way for our future cooperation,” says Infortrend’s EMEA marketing director Jon Ashley.
Covering seven countries in three regions, Infortrend’s PR programme has a wide regional scale. The global account will be led by Taiwan while the London office will be coordinating the European network including the UK, France and Germany. Account work for the Taiwanese pioneer of cost-effective, high performance IT storage products starts in February.
“We are honoured Infortrend has selected Ogilvy PR to support its global communications initiatives,” says Ogilvy PR’s London technology lead Clare Gibbins. “As Infortrend continues to grow, they need an agency partner that combines a deep expertise in technology PR with the thorough understanding of how to help companies from emerging markets go global. The win is an enormous success for our tech PR practice and builds on our IT and tech sector expertise.”
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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (www.ogilvypr.com) is an integrated global marketing communications firm, with offices in more than 60 cities around the world. In its 27th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com).
Infortrend, the networked storage expert, is a pioneer in cost-effective, high performance storage products. The company provides EonStor® storage subsystems and SANWatch® software for virtually all storage interfaces including Fibre Channel, SAS, iSCSI, SCSI and SATA. For over a decade, Infortrend has provided reliable, fault-tolerant technology to prominent ODMs, distributors, and storage integrators worldwide. The company's core competency includes performance optimized RAID ASICs, feature-rich firmware, and redundant, high availability RAID subsystems. Founded in 1993, Infortrend is traded on the Taiwan Stock Exchange (Taiex), ticker number 2495. For more information, visit www.infortrend.com.
Tel: +44 (0)207 309 1037
Infortrend Europe Ltd.