Chicago, IL, February 20, 2004 — Following an extensive agency search, Ogilvy Public Relations Worldwide has been named PR agency of record by Johnsonville Sausage, the nation’s largest producer of fresh sausage products including brats, Italian sausage and breakfast sausage.
The agency will implement a multi-year campaign that will encourage more Americans to grill brats. Initially, activities will focus on promoting the brat-eating experience, introducing new products and supporting other marketing initiatives that will build the brand in expected and unexpected places. “This is the kind of assignment that really gets our juices flowing—to work with a highly respected brand like Johnsonville that has been experiencing tremendous growth and has a loyal consumer base that is rapidly expanding,” said Brad Wilks, managing director of Ogilvy Public Relations/Chicago. “Now, we will use the power of both traditional and non-traditional PR to extend the brand to more and more consumers and influencers at a time when brat consumption is on the rise.”
Founded in 1945, Johnsonville is the top-selling brand of brats and is sold in all 50 states, Canada and Asia.
“When we began our search for a PR firm, we knew we needed an agency that would be as passionate about our business as we are, and importantly an agency that could quickly understand the nuances of our brand and how to infuse it into America’s culture. We have found that partner in Ogilvy PR,” said Tom Wolff, marketing director, Johnsonville Sausage. “We were impressed by the team’s insights, creativity and strategy. The Johnsonville Marketing Team looks forward to working with Ogilvy PR to make public relations an integral part of our successful marketing strategy.”
Wisconsin-based Johnsonville Sausage is the number one national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links. Johnsonville Sausage products are available in 39 countries including Japan, Canada, Hong Kong, China, Mexico and the United States. Johnsonville employs 1,000 members. Each of them takes ownership of product quality to ensure the excellence and “Big Taste” of Johnsonville Sausage. Founded in 1945 by Ralph F. & Alice Stayer, the company remains privately owned today.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 24th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), health & medical, social marketing, technology, public affairs, government relations and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International Agency of the Year; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, the world’s largest marketing communications company (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.