New York, NY – March 19, 2008 –Kiersten Zweibaum has joined Ogilvy Public Relations Worldwide (Ogilvy PR) as managing director and global head of the corporate practice. Zweibaum comes to Ogilvy PR from GCI Group, where she was the director of its global corporate practice. With nearly 20 years of experience, Kiersten brings strong expertise in building the corporate reputations of her clients and leading multi-national teams.
"Kiersten brings a tremendous amount of experience and expertise to what is already one of the leading corporate practices in the industry," said Marcia Silverman, chief executive officer, Ogilvy PR. "She is among the best in the business and I am confident that she will be instrumental in growing our business and providing exemplary counsel to our global clientele."
As managing director, Zweibaum will provide strategic leadership for corporate clients across the Ogilvy PR network. She specializes in helping clients build and maintain their corporate reputations, from corporate brand building through issues and crisis management, and everything in between, including employer branding, CSR, influencer relationship building and strategic media relations. Her sector experience includes financial services/banking, transportation, commercial and residential property, retail, and consumer products. She is also a seasoned new business veteran.
"What attracted me most to Ogilvy PR is their global approach to client service, culture of collaboration and commitment to bringing in senior people to work together with clients to deliver game-changing work," said Zweibaum. "Ogilvy PR is a paramount agency and has had a lot of success over the past few years. I look forward to helping this practice continue to grow."
While at GCI Group, Zweibaum was responsible for the operational and business leadership of the practice and focused on clients such as Darden Restaurants, CitiSmithBarney, Nike, British Airways and Goodman, among others. Prior to joining GCI Group, Zweibaum was at Ketchum where she served as Senior Vice President and Associate Director of its Corporate Practice. She has advised such clients as HSBC, American Express, FedEx, Delta Air Lines, First Data Corp, Borders Books & Music and more.
Zweibaum is a graduate of Cornell University where she earned a bachelor of sciences degree in Communications. She is the recipient of numerous PR industry awards for corporate reputation and crisis management programs. Zweibaum and her husband Jay live in London with their two sons.
Ogilvy Public Relations Worldwide
# # #
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, visit www.ogilvypr.com.