Press Releases

LeapFrog Solutions Team Wins $75 Million FEMA Contract for National Flood Insurance Program Marketing

OAKTON, Va.--A joint venture led by LeapFrog Solutions, a full-service marketing communications firm, announced today it has won a five-year contract not to exceed $75 million from the Federal Emergency Management Agency (FEMA) to market government-sponsored flood insurance under the National Flood Insurance Program (NFIP).

LeapFrog Solutions Team FloodSmart JV, LLC includes Blue Water Media of Greenbelt, Md. and Spurrier Media Group of Richmond, Va. as well as incumbents JWT of Atlanta, Ga., Ogilvy Washington of Washington, D.C. and Bender Consulting Services, Inc. of Scottsdale, Ariz.

“Each of these companies brings a dedicated team of people and rich experience to their respective disciplines,” said Lisa G. Martin, CEO of LeapFrog Solutions. “Together, we form a world class alliance dedicated to continuing the success of the FloodSmart program established over the past seven years. We look forward to bringing new strategies to help citizens protect their homes and businesses from the devastating ravages of floods.”

Congress created the NFIP in 1968 to give property owners a means to protect themselves from natural disasters that are not covered by standard homeowners insurance. The NFIP offers flood insurance to homeowners, renters, and business owners if their community participates in the NFIP. Participating communities agree to adopt and enforce ordinances that meet or exceed FEMA requirements to reduce the risk of flooding.

The FloodSmart program has changed the way Americans view flood insurance. As of November 2010, more than 21,000 communities across the United States and its territories participate in the NFIP, which holds more than 5.5 million policies for a total value of $3.3 billion premiums in force annually. The number of policyholders has increased by more than 26 percent since the start of the FloodSmart campaign; retention rates are up to 91 percent and there is a more balanced geographic distribution of protection. Policy growth in moderate- to low-risk areas is unprecedented and more citizens are turning to for information about flood insurance.

About LeapFrog Solutions, Inc.
LeapFrog Solutions, Inc. (LFS) provides public- and private-sector clients with a comprehensive range of services, including strategic marketing communications, advertising, public relations, website design and interactive marketing. Formed in 1996, the company is a privately held, certified, woman-owned small business located in Fairfax County, Va. For more information, visit or call 703.273.7900.