New York, NY, May 10, 2005 — Ogilvy & Mather, one of the largest global marketing communications networks, announced that Lenovo Group Limited had selected the agency to handle worldwide brand advertising and advertising for Lenovo’s “Think” branded products, including ThinkPad notebooks and ThinkCentre desktops. Lenovo Group Limited is an international technology company formed by merging the Lenovo Group and the original IBM PC Division. Lenovo is among the top-three companies in the global PC market, with approximately US $13 billion in revenues.
“Lenovo is now poised to become one of the most well known and respected brands in the world, based on award-winning products, innovative technology and design,” said Deepak Advani, chief marketing officer at Lenovo. “Ogilvy has a proven record in building global brands and is the ideal partner to help us around the world.”
Ogilvy & Mather and its sister agencies, OgilvyOne, OgilvyInteractive and MindShare will handle advertising, one-to-one marketing, demand generation, interactive media and related marketing activities for Lenovo in nearly 30 countries around the world. Additionally, Ogilvy Public Relations Worldwide Asia Pacific is Lenovo’s lead agency for global investor relations. Ogilvy PR in Beijing led the transaction communications for Lenovo’s acquisition of IBM’s Personal Computing Division.
“Lenovo is one of the most exciting companies in the world today,” noted Shelly Lazarus, CEO of Ogilvy & Mather Worldwide. “We are looking at a watershed opportunity for China-based enterprises to firmly establish leadership in the world market. We’re thrilled to be Lenovo’s partner in this great undertaking.”
The first ads to support Lenovo will begin appearing the week of May 9th in leading business publications in key world markets. In the US the ads will appear in the Wall Street Journal, New York Times, Washington Post and other high level publications and will highlight Lenovo’s innovation.
Lenovo has already been signed as the worldwide computer sponsor of the International Olympic Committee (IOC) for the Torino 2006 Olympic Winter Games and the Beijing 2008 Olympic Games.
“We are dedicated to establishing a global Lenovo brand, and we expect that our sponsorship of the Torino and Beijing Olympic games will play a strong role in building our brand in the world market,” said Advani.
Lenovo Group Limited (HKSE: 992; ADR: LNVGY) is the world’s third-largest personal computing company. Formed by Lenovo Group’s acquisition of IBM’s Personal Computing Division, the company employs 19,000 people worldwide and develops, manufactures, and markets reliable, secure, and easy-to-use technology products. Lenovo Group is worldwide technology equipment sponsor of the International Olympic Committee for the Torino 2006 Olympic Winter Games and the Beijing 2008 Olympic Games. For more information, see www.lenovo.com.
Ogilvy & Mather Worldwide
Ogilvy & Mather Worldwide (www.ogilvy.com), a subsidiary of WPP Group plc (NASDAQ: WPPGY), is one of the largest marketing communications networks in the world, with 497 offices in 125 countries, specializing in advertising, relationship and interactive marketing, public relations, sales promotion, and related services. The agency services Fortune Global 500 companies including American Express, BP, DuPont, Ford, GSK, Gillette, IBM, Kimberly-Clark, Kodak, Kraft, Mattel, Motorola, Nestlé, Unilever, and YUM. As Brand Stewards, the agency works to leverage the brands of its multinational clients by combining local know-how with a worldwide network, creating powerful campaigns that address local market needs while still reinforcing the same universal brand identity.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, social marketing, technology, public affairs and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide “2003 International Agency of the Year”; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.