Seoul, South Korea--LG Electronics has chosen "LG-One," a multi-agency team of WPP companies, to provide global public relations support, effective June 1, 2009. The appointment, initially for a period of three years, follows a worldwide competitive review and will cover corporate and product communications across all five of LG Electronics business divisions.
LG-One will work for LG Electronics global business division headquarters and for each of its regional headquarters operations. In some countries, it will work alongside existing agencies during a transition period. The appointment is part of a continuing consolidation of marketing and communications support for the LG brand. Young & Rubicam, another WPP company, is the network agency of record for LG's marketing efforts and will work closely with LG-One.
Ken Hong, Director of Global Communications for LG Electronics, said:
"The LG brand is global and our business is growing rapidly. We want to ensure that we can get the best support the agency world can offer, while achieving a high degree of consistency in communications around our rapidly-growing brand. We believe that a dedicated team comprising elements of a number of WPP agencies, coordinating PR activities in each country, is the best solution for our needs now and in the future."
About LG Electronics
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1(TM) and A Technology Partner of Formula 1(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.
WPP is the world's largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; information, insight and consultancy; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs 135,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.