Press Releases

LG Electronics USA Selects Ogilvy PR as US Agency of Record

New York, NY, June 8, 2004 — Ogilvy Public Relations Worldwide announced today it has been selected U.S. PR agency of record by LG Electronics USA, Inc., the North American operations of the global electronics firm, LG Electronics. Ogilvy PR had been supporting LG’s Consumer Electronics division since September, and will now add three additional U.S. divisions, Digital Appliances, Mobile Phones and Information Technology. In addition, Ogilvy PR will be providing public relations counsel for overall corporate reputation and issues management.

“We are committed to building one LG brand with one voice in the U.S. and working with a firm like Ogilvy PR is an important step in meeting this goal,” said Michael Ahn, president and CEO of LG Electronics, USA. “Ogilvy PR’s commitment, passion and experience as well as their industry knowledge make them the clear agency choice as our partner. Ogilvy’s strategic thinking and ability to deliver results that impact our business will be instrumental in helping us position LG as a leading digital brand in the United States.”

Ogilvy PR will collaborate with LG to develop an integrated, strategic branding campaign to further develop the company’s position in the U.S. marketplace. Activities will include product-specific media relations, corporate communications, public affairs, and entertainment marketing.

“We are delighted to be partnering with LG–one of the world’s leading consumer electronics companies,” said Paul Hicks, CEO of the Americas for Ogilvy Public Relations. “This is an especially exciting time for the company and the brand as they stake a claim to the US market and establish clear leadership.”

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About LG Electronics USA, Inc.
Based in Englewood Cliffs, N.J., LG Electronics USA, Inc., (LGEUS) is the North American subsidiary of LG Electronics, Inc. (Korea Stock Exchange: 6657.KS), a global leader in consumer electronics, information technology and communications products, headquartered in Seoul, South Korea. LGEUS comprises four core business areas: consumer electronics, home appliances, information technology products and mobile phones. In providing cutting-edge, performance-driven products for the largest digital market in the world, LGEUS’s goal is to enable the intelligent networking of digital products that will make consumers’ lives better and deliver on the promise of its “LG: Life’s Good” marketing theme. For more information, please visit www.lgusa.com.

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About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 24th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), health & medical, social marketing, technology, public affairs, government relations and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide 2003 International Agency of the Year; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, the world’s largest marketing communications company (NASDAQ: WPPGY, www.wpp.com). For more information, visit our Web site at www.ogilvypr.com.