Press Releases

Luca Penati Joins Ogilvy Public Relations Worldwide as Head of the Global Technology Practice

NEW YORK, NY, September 28, 2005 — Ogilvy Public Relations Worldwide (Ogilvy PR), today announced that Luca Penati has joined the firm as managing director of the global technology practice. Prior to joining Ogilvy PR, Penati served as executive vice president/general manager of technology in the Silicon Valley office of Edelman.

“Luca brings a significant amount of industry experience and expertise to Ogilvy PR’s global technology practice,” said Marcia Silverman, chief executive officer of Ogilvy Public Relations Worldwide. “The breadth and depth of his knowledge enables Luca to quickly evaluate and understand the communications needs of any technology company operating in today’s global marketplace, making him a tremendous asset to our agency, current clients and prospects.”

A 20-year industry veteran, Penati has experience providing strategic communications counsel across multiple industries, including enterprise software, consumer technology, wireless computing, networking and semiconductors. Throughout his career he has helped start-up organizations and Fortune 1000 companies to enhance their brands, protect their images and capture market share. Penati has worked with a wide variety of key industry players such as Apple, Samsung Semiconductor, Taiwan Semiconductor, VERITAS Software and the Wi-Fi Alliance. He also led the integrated marketing communications program for USB Flash Drive Alliance, which resulted in the establishment of a new product category. Prior to moving to the Silicon Valley in 1998, Penati spent 13 years working in Europe executing PR programs for leading technology companies including 3Com, Ericsson, EDS, Hewlett-Packard, Microsoft and Texas Instruments.

In his new role at Ogilvy PR, Penati will focus on client and new business development across the agency’s global technology practice. He will be based in San Francisco and will report to Marcia Silverman.


About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide is a global marketing communications firm, with offices in more than 60 cities around the world. Entering its 25th year providing public relations solutions, Ogilvy Public Relations Worldwide has specialties in consumer marketing, corporate (B2B), healthcare, social marketing, technology, public affairs and entertainment. Through its subsidiary Feinstein Kean Healthcare, Ogilvy Public Relations Worldwide provides communication consulting to biotechnology companies. The Holmes Report has named Ogilvy Public Relations Worldwide “2003 International Agency of the Year”; marking the fourth consecutive year the firm has been awarded “Agency of the Year.” Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world’s leading communications services groups (NASDAQ: WPPGY, For more information, visit our Web site at